MULTI-CHANNEL DISTRIBUTORS

DELIVER BETTER ADVERTISING OUTCOMES

Transform advertising offerings and deliver more effective, outcome-based campaigns.

Cable Advertising is Rapidly Changing

MVPD businesses are undergoing rapid transformation and need to deliver more effective, outcome-based packages and relevant data to advertisers.

Unified Campaigns

Advertisers expect campaigns to be unified, not fragmented.
Outcome-Driven Results

Campaigns need to drive specific outcomes, not just awareness.
Flexible Execution

Campaign execution needs to operate across all platforms, including both linear and digital.

Power Workflows & Supercharge Your Revenue

Operative’s integrated solutions provide MVPDs with the platform and tools to power advertising workflows and maximize the value of their inventory.

Unify Technologies

Unify the tech stack through advanced API’s and pre-packaged data streams, to centralize product, pricing, and inventory data.
Automate Workflows

Automate customizable workflows specific to MVPD needs across the entire advertising process.
Drive Data Insights

Gain valuable business insights from combined advertising data with the industry’s leading analytics platform.

Strategic Considerations: Unifying Data

Unifying platforms is paramount for MVPDs looking to transform into a converged business.

Converged Data

We’ve entered an era of converged advertising data and technologies – from products & packaging to inventory management and multi-format measurement.
Automated Workflows

Planning and proposals, deal maintenance, stewardship, and billing can all be automated across platforms.
Analytics & Insights

Comprehensive media analytics are critical to help maximize the value of inventory and deliver revenue-driving insights.

Multi-Channel Distributors: Products

The cloud-based solution to power modern media, managing advertising workflows across platforms and inventory types.

A cloud-based reporting & analytics tool to help media companies aggregate, normalize, and automate revenue data.

An ad management platform for digital publishers, streamlining inventory, planning, and order workflows.

A solution for MVPDs to manage fees paid for content, helping streamline contract negotiation, payment processing, and business intelligence.

News & Resources

Blog & Whitepapers

How Generative AI and Machine Learning Change Advertising

By Ben Tatta

The explosive growth of generative AI combined with ML is taking AI and advertising to another level by permeating every aspect of advertising, from workflows…

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Blog & Whitepapers

EBook: Modern Media Technology

Media is moving at light speed. Millions of people adopted new viewing habits in the past three years, and media companies have had to dramatically…

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Blog & Whitepapers

FAST Channels are Revolutionizing the Media Landscape

By Christopher Hession

A new transformative force has emerged in the world of media: FAST (Free Ad-Supported Streaming TV) channels. These channels are changing the game for advertisers…

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Blog & Whitepapers

Build vs Buy: The Hidden Costs of In-House Software Development in 2023

By Christopher Hession

Uncover the hidden costs of home-grown media technology. Consider scalability, maintenance, integrations, and long-term business goals before you decide.

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Blog & Whitepapers

White Paper: Transforming TV Ad Sales for Converged Selling and Cross-platform Monetization

Imagine and Operative are integrating their key applications to enable broadcasters to easily migrate to converged cross platform audience selling.

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News & Press

Sinclair Turns to Tech To Maximize Ad Revenue

March 3, 2023 (NEXT TV): Sinclair Broadcast Group is rolling out new technology to squeeze more dollars out of its advertising inventory across the company. “We’re…

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CONNECTING THE MEDIA ECOSYSTEM

Connect your tech stack and begin your digital transformation process. Operative solutions natively integrate with the media world’s leading platforms.

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