Transform advertising offerings and deliver more effective, outcome-based campaigns.
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Cable Advertising is Rapidly Changing

MVPD businesses are undergoing rapid transformation and need to deliver more effective, outcome-based packages and relevant data to advertisers.

  • Unified Campaigns

    Advertisers expect campaigns to be unified, not fragmented.
  • Outcome-Driven Results

    Campaigns need to drive specific outcomes, not just awareness.
  • Flexible Execution

    Campaign execution needs to operate across all platforms, including both linear and digital.

Power Workflows & Supercharge Your Revenue

Operative’s integrated solutions provide MVPDs with the platform and tools to power advertising workflows and maximize the value of their inventory.

  • Unify Technologies

    Unify the tech stack through advanced API’s and pre-packaged data streams, to centralize product, pricing, and inventory data.
  • Automate Workflows

    Automate customizable workflows specific to MVPD needs across the entire advertising process.
  • Drive Data Insights

    Gain valuable business insights from combined advertising data with the industry’s leading analytics platform.

Strategic Considerations: Unifying Data

Unifying platforms is paramount for MVPDs looking to transform into a converged business.

  • Converged Data

    We’ve entered an era of converged advertising data and technologies – from products & packaging to inventory management and multi-format measurement.
  • Automated Workflows

    Planning and proposals, deal maintenance, stewardship, and billing can all be automated across platforms.
  • Analytics & Insights

    Comprehensive media analytics are critical to help maximize the value of inventory and deliver revenue-driving insights.

Multi-Channel Distributors: Products

The cloud-based solution to power modern media, managing advertising workflows across platforms and inventory types.
A cloud-based reporting & analytics tool to help media companies aggregate, normalize, and automate revenue data.
An ad management platform for digital publishers, streamlining inventory, planning, and order workflows.
A solution for MVPDs to manage fees paid for content, helping streamline contract negotiation, payment processing, and business intelligence.

News & Resources


Connect your tech stack and begin your digital transformation process. Operative solutions natively integrate with the media world’s leading platforms.

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Let’s discuss how Operative solutions can help your business