Your Audience Is Gone, But Not Really
By Ben Tatta
Remember when TV audiences gathered around to watch major events like the Super Bowl? They still do. But not like before. The Super Bowl still…
White Paper: Transforming TV Ad Sales for Converged Selling and Cross-platform Monetization
Imagine and Operative are integrating their key applications to enable broadcasters to easily migrate to converged cross platform audience selling.
Operative’s AOS is the cloud-based solution to manage advertising sales and orders across platforms and inventories. Imagine’s solutions (OSI, GamePlan, Surefire) provide linear ad decisioning and optimization for linear, non-linear, and linear-addressable ad placement stacks. Combining the strengths of both companies will enable media companies to optimally plan, sell, and execute advertising in an audience-centric manner across all digital and linear properties from a unified, cloud-native platform.
Related Resources Posts
The Strategic Catalyst to Driving Linear Transformation
By Michael Grossi
Linear TV is at a crossroads. With ratings and revenue on the decline, media companies face a stark choice: adapt or risk falling behind. The…