Imagine and Operative are integrating their key applications to enable broadcasters to easily migrate to converged cross platform audience selling.
Operative’s AOS is the cloud-based solution to manage advertising sales and orders across platforms and inventories. Imagine’s solutions (OSI, GamePlan, Surefire) provide linear ad decisioning and optimization for linear, non-linear, and linear-addressable ad placement stacks. Combining the strengths of both companies will enable media companies to optimally plan, sell, and execute advertising in an audience-centric manner across all digital and linear properties from a unified, cloud-native platform.
