Linear Streaming

The Future of TV Is Linear Streaming

Transform Your Ad Operations for the Streaming Era

Talk to a Linear Expert

Linear Transformation

Maintain predictable linear-style sales while leveraging the promise of digital delivery.

Consolidate Systems

Standardize onto a single platform that can streamline operations, reduce costs, and foster cross-team collaboration.
Digital Execution, Linear Logic

Blend linear and digital into a single, cohesive process to unlock the full potential of your inventory.
Centralize Data

Create a foundation for advanced insights and AI-driven decision-making to drive organizational efficiencies.

Read the EBook: The Future of TV is Linear Streaming

The Era of Linear Streaming Is Now

Deliver premium campaigns with linear discipline and digital scale. All in one platform.

Optimize for Advertisers

Live and premium content – especially sports – are increasingly streamed, but brands still expect the structure of linear ad delivery
Digital Execution, Linear Logic

Apply linear scheduling rules within streaming environments effortlessly
Modern measurement

Measure impressions, not ratings

Streaming’s Future Is Live Sports. The Winners Pick the Right OMS

The Linear Leader for Two Decades

We’re proud that Operative solutions are the backbone powering advertising, content, and operational workflows at leading networks and streamers

>90%

of games in the 2025 NFL season will be streamed on platforms powered by Operative

>60%

of overall television & streaming viewing hours in the US are powered by Operative solutions

100%

of the 2024 Olympic Games were streamed live in the US on Peacock – a platform powered by Operative

Linear Streaming: Products

AI-powered converged media platform for companies to automate advertising sales across digital and linear channels.

Market-leading advertising management platform for digital publishers to streamline inventory, planning and order workflows.

Cloud-based reporting and analytics tool to help media companies aggregate, normalize, and automate revenue data.

Assistive AI platform purpose-built to help media companies infinitely optimize inventory, speed sales, and accelerate work.

NEWS & RESOURCES

Blog & Whitepapers

The Critical Role of Ad Operations for Midterm Elections

By Dharmesh Ramesh

The 2026 U.S. midterm elections are shaping up to be one of the most intense and expensive cycles in American history. This isn’t just an…

News & Press

Media Companies Show Signs of Technical Progress

October 14, 2025 (STREAMING MEDIA): As streaming reshapes the media landscape, companies are racing to streamline operations, unify workflows, and adopt AI-driven automation. Discover how…

Blog & Whitepapers

Tech Implementation Success – The Four Stages of Change Management: Ongoing Management and Optimization

By Barry Dyer

Part 4 of our tech implementation series explores ongoing management and optimization — the stage where long-term success depends on continuous training, collaboration, and cultural…

Blog & Whitepapers

Why the Right Technology Partner Matters in Media Consolidation

By Sophie Herinckx

As media consolidation reshapes the Australian and New Zealand broadcasting landscape, success depends on more than strategy, it hinges on seamless technology and operational integration.

CONNECTING THE MEDIA ECOSYSTEM

Connect your tech stack and begin your digital transformation process. Operative solutions natively integrate with the media world’s leading platforms.

See All Integrations