National Programmers
Powering many of the world’s leading networks and programmers, Operative’s family of solutions enable our customers to unify their tech stack, converge & automate workflows,…
OPERATIVE SOLUTIONS
POWERING MEDIA COMPANIES GLOBALLY
Operative’s suite of Solutions power linear and digital ad success for hundreds of the world’s top media companies.
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Delivering World Class Solutions to the World’s Leading Media Companies
Operative solutions power media workflows at 300+ of the world’s leading media companies. Learn more about our solutions, and let’s talk about how we can help your business.
Solutions by Customer Type
Multi-Channel Distributors
MVPD’s have faced difficult challenges. But with Operative’s family of solutions, our MVPD customers have been able to modernize their workflows and maximize the value…
Local Media
Local Media properties demand robust solutions to manage rapidly changing advertising operations. Operative’s integrated platform provides local broadcasters with a powerful solution to meet evolving…
Digital Publishing
Our unmatched legacy of delivering leading solutions for digital advertising management helps digital publishers, retail media networks, and digital audio providers maximize the full value…
Retail Media Networks
Power your retail media business with the most trusted platform in ad tech. First-party data is unlocking new revenue opportunities. See how Operative can help…
Solutions by Use Case
Advertising
Operative delivers the leading solutions to sell and manage digital, linear, and converged advertising. With 15+ years of experience, Operative powers ad workflows at over…
Reporting, Analytics, & Insights
Data and analytics are now critical to optimize your media and identify new revenue opportunities for your business. See how Operative solutions can help.
Content Rights & Management
In addition to traditional linear, modern content delivery platforms such as CTV and OTT create enormous opportunities for engagement and personalization, but greatly increase complexity…
Subscription Management
Streamline affiliate revenue and programming cost management to increase accuracy and get paid faster.
Services Solutions
Ad Serving
Manage your ad serving through Operative, the largest reseller of Google advertising products in North America.
Managed Services
Let Operative take on time-intensive ad operations tasks and free your team up to focus on more strategic initiatives.