Unveiling the Future of Global Media Management for Revenue Growth

By The Operative Team

As the diversification of content and distribution methods continues, converged workflows are a necessity for global media companies to excel in a complex market.

In this enlightening session at IBC 2023, Ben Tatta, Operative’s CCO shared his unique insights on current business trends, challenges facing the global media ecosystem, and the vital role of technology required to support operational flexibility and growth in an increasingly unified advertising landscape. This dynamic discussion explores why interoperability and automation are essential in deploying successful solutions for advancement and scale in media. Gain an understanding of how a modern approach to technology can help elevate your content, advertising capabilities and business outcomes.

View his session in the link below, and for a copy of his presentation reach out to marketing@operative.com.

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The Shift from Linear to Digital TV

The Rise of Connected TV

Streaming Content Providers

The State of Programmatic Advertising

Overall, Ben’s presentation paints a picture of a shifting media landscape, with significant growth in digital and connected TV, the rise of new streaming services, and the need for changes in programmatic advertising.


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