The Big Screen’s Next Blockbuster: How NCM is Rewriting The Future of AI-Powered Ad Growth 

Operative hosted an exclusive panel at Cannes 2025 featuring NCM, DanAds, and tvbeat for a dynamic conversation on the next frontier of advertising transformation, where AI, cross-screen planning, and unified reporting collide to unlock smarter monetization and sustainable revenue growth. This session unveiled the groundbreaking solutions that empower media companies and advertisers to plan holistically, act programmatically, and monetize precisely.

Learn how AI is reshaping the business of advertising, from leveraging complex audience intelligence to powering ultra-accurate forecasting that minimizes loss and maximizes yield. Discover how unified planning across linear, digital, DOOH and CTV slashes operational drag and enables seamless buying and selling at scale.

Key Takeaways:

Unified Planning in Action: Hear how cross-platform workflows increase speed-to-market and reduce costs—without sacrificing strategy or scale.

Smarter Forecasts, Stronger Margins: See how predictive accuracy reduces under-delivery, prevents revenue leakage, and protects premium inventory.

AI That Monetizes Audiences: Explore how intelligent segmentation unlocks untapped demand and drives performance across screens.