IBC 2022: Watch as Ben Tatta shared his view of the transformation underway in the global media market.

March 14, 2023 (DIGIDAY): Digiday used Operative's benchmarking data in a recent article lamenting the role of verification firms in the programmatic market.

March 3, 2023 (NEXT TV): Sinclair Broadcast Group is rolling out new technology to squeeze more dollars out of its advertising inventory across the company. “We’re…

February 1, 2023 (DIGIDAY): Digiday leans on Operative Benchmarking data in their detailed article about the programmatic market.

Programmatic advertising’s effectiveness and efficiency has brought explosive growth, with global spending projected to reach $147 billion by 2023, accounting for 90% of digital display…

January 18, 2023 (MARTECH CUBE): In this Q&A, Martech interviewed Michael Grossi, CEO of Operative. Michael Grossi has 30 years of experience in enterprise software…

January 4, 2023 (BUSINESS WIRE): 605, a global leader in television and cross-platform measurement, planning, analytics and attribution, announced today a partnership with Operative, the preferred…

Dec. 27, 2022 (GLOBE NEWSWIRE): Operative has announced a new partnership with Google Cloud to launch AOS, a modern operating system for advertising, on Google…

Dec. 13, 2022 (GLOBE NEWSWIRE): Operative has announced the recent addition of Lindsay Van Kirk, SVP of Product, Mike Pollard, SVP of Strategic Partnerships, David…

June 13, 2022 (PR NEWSWIRE): Operative announces today the appointment of Michael Grossi as Chief Executive Officer and Ben Tatta as Chief Commercial Officer. These changes will help accelerate…

April 25, 2022 (GLOBE NEWSWIRE): Responding to the demand for more flexible, open architectures in AdTech systems, Imagine Communications and Operative announced today they have…

March 3, 2022 (HARVARD BUSINESS REVIEW): The media advertising landscape is transforming dramatically, fueled by the changing media consumption habits across a multitude of platforms…

May 4, 2021 (PR NEWSWIRE): Today, Sinclair Broadcast Group ("Sinclair") (Nasdaq: SBGI) and Operative Media announced they have entered into a multi-year enterprise partnership agreement, which…

March 18, 2021 (PR NEWSWIRE): Operative Media today announced a first-of-its-kind partnership with Fox Corporation (Nasdaq: FOXA, FOX) that integrates the company's cloud native sales technology platform…