All-pervading AI: a look ahead to 2025

January has only just come to an end, but we are already looking ahead to the next IBC, which takes place as usual at the Amsterdam RAI in September. In the meantime, Content Everywhere companies are polishing their crystal balls and making predictions about what might lie ahead for the video services and streaming industry in the next twelve months.

Monetisation, profitability and the role of advertising

Among those weighing in on the future of media is Dave Dembowski, SVP of Global Sales at Operative, who sees advertising evolving considerably this year.

“Live streaming is the pinnacle of content, and media companies will be savvy about maximising the value of this new part of their business. Media companies will continue to hone their strategies, bringing in huge up-front advertisers for top tier placements while learning how to weave in digital elements like targeting and programmatic to make the most of local and long tail content, increase the reach and sell-through of their inventory, and deliver better performance for advertisers,” he says. 

Learn more about what industry leaders have to say about what is to come for the media industry here.