Solutions >

Customer Type

Use Cases

Services

Customer Type

National Programmers >
Larger networks that provide national programming.

Multi-Channel Distributors >
Providers that distribute multiple channels of content.

Local Media >
Local media properties that primarily distribute content locally.

Digital Media >
Digital media companies, including streaming, audio, and publishers

Retail Media Networks >
Retailers that have retail media operations

Use Cases

Advertising >
Sell & manage digital, linear, and converged advertising.

Content Rights & Management >
Management and compliance for content rights.

Reporting, Analytics, & Insights >
Media analytics, reporting, and business intelligence.

Subscription Management >
Subscription revenue and expense management.

Services

Ad Serving >
Digital ad serving and support.

Managed Services >
Advertising operations managed services and support.
Products >

Converged Advertising

Cloud Enablement

Digital Advertising

Linear Advertising

Content Rights & Management

Reporting, Analytics, & Insights

Subscription Management

Converged Advertising

AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

Cloud Enablement

AOS CLOUDCORE >
A cloud-based solution to unify disparate applications, normalize cross-platform datasets, and automate business processes.

Digital Advertising

AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

OPERATIVE.ONE >
An ad management platform for digital publishers, streamlining inventory, planning, and order workflows.

Linear Advertising

AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

ONAIR >
An ad management platform for linear broadcasters.

IBMS >
A content and rights management platform for linear and nonlinear media.

Broadway >
An end-to-end platform for Multi-Channel Distributors and Program Originators.

SIMS >
A program management solution for broadcast stations, cable networks and group owners.

Media Pro >
An ad sales management platform for the Northern European market.

Content Rights & Management

IBMS >
A content and rights management platform for linear and nonlinear media.

SIMS >
A program management solution for broadcast stations, cable networks and group owners.

OnAir >
An ad management platform for linear broadcasters.

Reporting, Analytics, & Insights

STAQ >
A cloud-based reporting & analytics tool to help media companies aggregate, normalize, and automate revenue data.

OnTarget >
A forecasting and optimization solution that leverages machine learning and augmented data.

Subscription Management

MEDEA >
Simplifies affiliate and retransmission fee revenue management for cable networks and broadcast groups.

Nestor >
A solution for MVPDs to manage fees paid for content.
Resources Hub >

Learn about Operative and media technology through blog posts, whitepapers, events, and more.

Blog & Whitepapers

News & Press

Events

Past Events
about us >

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Join Operative and DanAds at IBC 2023

Operative and DanAds are excited to be partnering togethering and hosting a joint event at IBC 2023!

To close out the show, Operative and DanAds will be hosting a joint happy hour on Sunday, September 17th, from 6:00-9:00pm. Join us to connect with your industry peers, meet the Operative and DanAds leadership teams, and discuss all your takeaways from IBC 2023 so far!