eBook: The Power of Predictive Analytics
By The Operative Team

Your Roadmap to Smarter Forecasting Starts Here
Audience & inventory forecasting in media has always been a high-stakes balancing act—unsold inventory means lost revenue, while overpromising leads to under-delivery. Despite access to billions of data points, many media companies still rely on fragmented, error-prone methods that can’t keep pace with today’s rapid change.
What you’ll learn:
- The current state of AI/ML-driven predictive analytics
- The detailed benefits of modern audience forecasting tools
- How OnTarget goes beyond dashboards to deliver real-time, actionable forecasts
Learn how media companies can now anticipate audience and inventory demand with unprecedented accuracy thanks to modern forecasting tools powered by AI and predictive analytics.
Get the eBook
Fill out the form to get your free copy and see how OnTarget helps media companies stay ahead of the curve.
Related Resources Posts
By Christopher Hession
NBC is treating the Super Bowl as the cornerstone of a multi-platform experience that builds a bridge between two distinct eras of consumption: the legacy…
Building Your Own OMS? You Need an Operating System, Too
By David Dembowski
Introduced as a services-based, intelligent foundation for multi-platform media businesses, the AOS Services Platform functions as an operating system for media monetization, providing standardized, API-native…
Three Trends That Will Shape the Media Business in 2026
By Mike Napodano
The year ahead will be a reminder that our business is driven less by disruption for disruption’s sake and more by the operational choices we…
The NFL’s Thanksgiving Transformation from Tradition to Tech
By Christopher Hession
Thanksgiving football used to be a passive, no-frills ritual: one analog screen, one game at a time. The schedule looked much like it does today…