eBooK: The Essential Guide to Fortifying Ad Management in 2024
In the ever-evolving landscape of digital advertising, staying ahead is crucial. In 2023, digital advertising saw a significant downshift in CPMs, creating challenges for media companies. The key to overcoming these challenges lies in strategic planning for 2024 and beyond.
This eBook delves into how leading media companies can navigate changing market conditions and make up for revenue challenges realized in 2023. Download now to gain insights into:
- Navigating the shift in CPMs: Discover insights from the challenging downturn in CPMs during 2023 and learn how leading media companies are adjusting for 2024.
- Preparing for and powering through the 2024 Political season: Get ready for the unprecedented ad revenue surge expected during the 2024 Political Season, estimated at over $10 billion. Dive into the proactive measures publishers are taking, including investments in AdOps, quality content, and new revenue streams.
- Advantages of outsourcing and fortifying your Ad Operations now: Explore key benefits of partially or fully outsourcing AdOps including, industry expertise, scalability, cost savings, and performance optimization.
- Top considerations for choosing an AdOps outsourcing provider: Uncover 7 crucial factors for choosing the right AdOps managed services provider for your company.
Don’t miss out on this opportunity to fortify your AdOps foundation for the 2024 political season and beyond. Download now.
Related Resources Posts
By The Operative Team
Managing all of the advertising workflows Is an enormously complex task. Read how Crackle uses Operative.One and STAQ to better manage their advertising workflows and…
By Christopher Hession
Artificial intelligence is rapidly transforming nearly every industry, and the media world is no exception. While AI applications like content personalization and audience analytics have…
By The Operative Team
Operative recently announced an exciting new partnership with Goldbach Media. This partnership brings AOS to an important market in Europe, where media companies are experiencing…
By The Operative Team
We recently sat down with Holly Rae, VP of Product Management at Operative to discuss Adeline, a new assistive AI platform purpose-built to help media…
Contact Operative Sales
Let’s talk about how Operative can help your business.
