605 Partners With Operative to Introduce Integrated Cross-Screen Planning Solution

NEW YORK–(BUSINESS WIRE)–605, a global leader in television and cross-platform measurement, planning, analytics and attribution, announced today a partnership with Operative, the preferred business management solution provider for media companies worldwide. Under the terms of the partnership, Operative will offer 605’s DR1VE product to AOS customers to power their linear, digital and converged ad planning and sales.

With 605 DR1VE, Operative customers get access to real-time inventory availability and rate card pricing information to generate media plans. The tablet-based interface delivers a streamlined workflow and self-service capabilities for media companies and local markets to generate and optimize media plans. 605 DR1VE will be integrated to work in tandem with Operative’s AOS solution to automate workflows from planning through billing, enabling customers to streamline their operations internally and externally with their customers, while also significantly reducing their operational complexity and costs.

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