Manage Your Multimedia Inventory With Operative Linear and Digital Solutions
Manage sellers with pre-defined custom approval rules and pricing controls .
Enable consultative sales by streamlining access to multimedia inventory for every seller.
Integrate your existing technology, including ad servers, production systems, and CRMs.
Operative provides business management solutions for premium media companies worldwide. More than 300 of the world’s top media brands, including NBCU, CBS, ABC, AT&T, Amazon, STAR India, and Sky rely on Operative to power their business strategy and operations. Strategically positioned where linear and digital come together, Operative offers products that process more than $40 billion in advertising revenue globally. Since 2000, Operative has grown to over 1100 employees in 14 offices around the world.