Operative

THE OS FOR AD REVENUE

Do you struggle with maximizing yield across channels, creating bulletproof inventory and pricing strategies, streamlining tracking and billing? These are the backbone of a successful advertising business. Operative knows this and understands how you operate now, and where you want to be in the future, and has built the Operative Digital Platform for you to succeed today and tomorrow.

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We provide the number one operating system for top digital media companies around the world including:

OPERATIVE – THE UNRIVALED ORDER MANAGEMENT SYSTEM FOR REVENUE GROWTH

MODERN MEDIA COMPANIES NEED A MODERN OMS SOLUTION.

No one ever wants to migrate, but with Operative you can be live in as little as 8 weeks thanks to our investment in migration automation tools, and our proven, reliable and scalable implementation process.

Now is the time to evaluate and learn more how Operative.One can meet your growing and evolving business demands. Operative.One capabilities offers better usability, performance and feature flexibility than any other Digital OMS in the market.

Capabilities Typical
Digital OMS		 Operative.One Logo
With Operative you get all the capabilities you have today in your other Digital OMS:
Automated Push to DFP ✔ ✔
Simplified and Efficient Ad Operations, Reconciliation and Campaign Reporting ✔ ✔
Easy to use Media Plan creation with pricing and inventory controls ✔ ✔
Product packaging enabling you to maximize yield across all of your available inventory ✔ ✔
But with Operative you ALSO get:
Custom Reporting and Analytics suite built on Pentaho ✔
Ability to create Premium Marketplaces and Agency EDI interface with Prisma ✔
Full audit compliance for your billing and revenue reporting ✔
Open API architecture means you can choose the additional point solutions you need and plug them in to your core OMS ✔
With Operative you get all the capabilities you have today in your other Digital OMS:
Automated Push to DFP
Simplified and Efficient Ad Operations, Reconciliation and Campaign Reporting
Easy to use Media Plan creation with pricing and inventory controls
Product packaging enabling you to maximize yield across all of your available inventory
But with Operative you ALSO get:
Custom Reporting and Analytics suite built on Pentaho
Ability to create Premium Marketplaces and Agency EDI interface with Prisma
Full audit compliance for your billing and revenue reporting
Open API architecture means you can choose the additional point solutions you need and plug them in to your core OMS

Get Started Today

WHY THE WORLD'S LEADING MEDIA COMPANIES CHOOSE OPERATIVE

Not all OMS platforms are created equal.

  • Automated Push to multiple ad servers with Inventory Lookup and Reservations, including DFP, AppNexus, and Freewheel
  • Simplified and Efficient Ad Operations, Reconciliation and Campaign Reporting
  • Easy to use Media Plan creation with pricing and inventory approvals
  • Product packaging enabling you to maximize yield
  • Full audit compliance for your billing and revenue reporting
  • Custom Reporting and Analytics suite built on Pentaho

Typical
Digital Order
Management
Digital Workflow Automation
Standard API’s & Integrations
Operative.One Logo
Digital Workflow Automation
Comprehensive API’s & Integrations
Partners & Audience Extension
Programmatic & Yield Optimization
Framework to Unite Linear & Digital Sales
EDI Agency Partnerships

More than just an OMS

  • Ability to create Premium Marketplaces with other Publishers using our unique Connect Technology
  • Agency EDI interface with Prisma/MediaOcean, streamlining the RFP process by 80% or more
  • Open API architecture means you can choose the Ad Tech solutions you need and plug them in to your OMS, including legacy systems via our Open Push API enabling you to maximize the value of these systems
  • Laying the groundwork for Cross Media Linear and Digital sales across TV and Print market segments

OPERATIVE HAS A STRONG AND PROVEN ROI

Operative has a proven track record of working with clients to create a strong and proven ROI from using the Operative.One® platform to manage their digital ad business. This value comes not only from the expected efficiency gains of automation manual work and reduction of errors, but in terms of revenue growth as well, turning the traditional cost center of Ad Operations into a revenue generating machine.

Our clients see lift in the following areas:

14xGROWTH

Growth in CPMs of 14x the industry average, thanks to unique packaging capabilites that distribute yield across long tail inventory

INVOICE OVER97%

Invoice over 97% of what you book (vs an average of 92% without Operative) thanks to automated integrations that aggregate Delivery across 1st Party, 3rd Party and advanced Viewability metrics with companies like Moat, AdJuster, and IAS

2BUSINESS DAYS

Invoice customers within 2 business days of Billing Period Close date with automated reconciliation and exception reporting and that is fully automated

42%INCREASE

See Sales Increases of up to 42% per Account Executive as a result of simplified approval and easier order entry meaning that your reps spend more time with customers and less time on Admin

130%MORE LINE ITEMS

Operations Resources process 130% more Line Items with Operative’s automation tools and real time dashboards enabling these vital resurces to spend more time optimizing campaigns and your website to help you achieve maximim yield across the yield curve; from Open Exchange to high value Sponsorships

RESOURCES

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Ready to unify sales, streamline your operations and simplify complex workflows to drive increased revenue?

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