LET OPERATIVE DO THE HEAVY LIFTING OF AD OPERATIONS REMOVING HEADACHES AND REDUCING YOUR COSTS

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Managed Services for Publishers Managed Services for Agencies

Many campaign managers only have the bandwidth to truly optimize 20% of campaigns. Operative can partner with you to manage lower ROI activities, freeing your ad ops teams to focus on more strategic, revenue-generating pursuits.

Operative provides rapid and accurate operations support. Our expert traffickers maintain a 99.8% accuracy rate and turn around most cases in one day. Our teams are highly trained in our clients’ business protocols and can traffic, target and optimize in all major ad servers.

Ad Trafficking
Trafficking of “New Placement” or “Modification” in the Ad Server
Validation of data entry for each “New Placement” or “Modification” that was trafficked
Troubleshooting and Revisions to the Trafficking Process
Campaign Delivery Management
Creation and Analysis of delivery reports to understand campaign delivery and identify under-performing line items
Recommendations to improve Campaign Performance (CTR, delivery)
Optimization updates made based on customer direction
Consultation
Provision of recommendations on ad server best practices
Creative Acquisition
Acquisition and tracking of creative assets
Quality Assurance
Review of creative assets to ensure proper creative rendering, functionality and adherence to publisher specifications
Report Services
Manual checking of inventory available for specified targets
Creation of both ad-hoc reports and scheduled queries
Creation and maintenance of custom reports (e.g. discrepancy reports)
Screenshots
Delivery of creative preview screen captures
Training & Development
Creation of lesson plans for either individual or group-led training sessions on Google Ad Manager or Operative systems

When you win new business, don’t worry about hiring and training new staff. Let us handle your campaigns, and only pay for what you use.

Often during times of peak volume, you need all hands on deck spending their time on tactical work. This is expensive and inefficient. Operative can scale quickly during times of peak volume. We’ll take the trafficking burden off your team, so your top talent can focus on strategy and solve bigger problems such as helping sales win new business.

Process Definition & Workflow Management

Ad Trafficking & Optimization

QA Testing & Reporting

Media planners that get stuck in the weeds every day are not driving the success of your business. Let Operative manage the tedious work—like trafficking, QA and technical investigations—freeing your teams to focus on more strategic work, like campaign performance to drive renewals. We partner with your media planners to ensure the integrity of campaign setup and limit the negative effects of technical issues.

Operative provides rapid and accurate operations support. Our expert traffickers maintain a 99.8% accuracy rate and turn around most cases in a single day. Our teams are highly trained in our clients’ business protocols and can traffic, QA, and troubleshoot in all major ad servers.

Ad Trafficking
Campaign creation, tag and pixel trafficking in DBM, Sizmek, and other servers
Creative and URL swaps and rotations
Distribution of 3rd Party tags to publishers for implementation
Campaign Consulting & Troubleshooting
Recommendations for ad server best practices
Communication with publishers and 4th party pixel vendors for troubleshooting queries/investigations and reporting discrepancies
Reporting
Creation of ad hoc and scheduled reports & queries
Analysis of delivery reports to assess campaign performance
Quality Assurance
QA of tags, creatives and floodlights to ensure proper functionality, placement and tracking
Technical and strategic deactivation of creative to ensure integrity of advertiser campaigns
Training & Development
Technical training on all major ad servers
Process training for internal teams

When you win new business, don’t worry about hiring and training new staff. Operative can be your bench strength to step in and ramp up quickly. Let us be an extension of your ad ops team, and only pay for what you use. We’ll be there when you need us, every time, on time.

Whatever the size of your agency, Operative can build you a custom support offering that will reduce the overhead of managing an internal trafficking team.