OPERATIVE CUSTOMERS

Redefining Modern Media

See how media leaders partner with Operative to reshape the industry


In every era of industry change, there are those who accelerate it

At Operative, we partner with the visionaries and catalysts driving a new media economy. See why hundreds of leading media companies work with us to streamline ad sales, unify workflows, and drive sustainable growth.

DIRECTV: Powering Growth

Matthew Van Houten reveals how Operative solutions have helped DIRECTV expand its product offering and support innovative strategies.

Spectrum: Driving Automation

Rob Klippel shares how Operative AOS has helped Spectrum Reach streamline campaign workflows to drive greater business efficiency.

WBD: Scaling Ad Sales

Todd Overstreet explains how Operative solutions help automate the digital and video ad business for Warner Bros. Discovery.

A+E Global: Centralizing Ops

Greg Rubin discusses how Operative software enables A+E Global Media to unify media planning, trafficking and invoicing.

  • “Operative’s suite of solutions will enable us to streamline complex workflows to help our sales and ad operations become more strategic, efficient, and effective for our clients as we take our business to the next level.”
    Catherine Sullivan
    President, National CineMedia
  • “Operative’s forward-thinking approach and future-ready solution are best positioned to support our growth and the digital transformation that our business is going through at the pace that works for us and our partners. We are excited to enter this new phase of our growth.”
    Alexander Duphorn
    CEO, Goldbach Media
  • “AOS streamlines our order management needs into a single flexible platform to maximize the value of our premium live sports inventory. Our sales and operations teams get a unified workflow and transparent visibility to create the right proposals for advertisers and the highest yield for our business.”
    Grace Shin
    VP Advertising Operations, APMC
  • “AOS has unlocked multi-product and vertical deals for us. We can now easily combine information across channels and create and manage deals that would have been nearly impossible otherwise. We now have scalable automation that brings all our sales channels together, so we can better deliver what our advertisers want.”
    Sheelpa Patel
    Senior Vice President of Business Platforms & Strategy, FOX

TRUSTED BY LEADING MEDIA COMPANIES

DELIVERING RESULTS

Operative customers realize a proven ROI, helping them scale their business and sustain long-term success.

92%

More revenue per AE

56%

More line items per trafficker

12%

Increased CPM’s

NEWS AND RESOURCES

Contact Operative Sales

Let’s talk about how Operative can help your business.