Sophie Herinckx

Sophie Herinckx is an experienced account manager at Operative, overseeing client relationships across the ANZ region. With a strong background in advertising sales, a dedication to exceptional customer service, and a keen interest in editorial, Sophie provides strategic guidance and expertly leads commercial negotiations for Australia and New Zealand’s top broadcasters and publishers.

Latest Posts

Blog & Whitepapers

Bridging the Ambition Gap: Lessons from Cairns Crocodiles 

The Cairns Crocodiles conference highlighted a consistent theme across Australia and New Zealand's media and marketing sectors: most organisations know where they need to go, but getting there remains messy. 

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Blog & Whitepapers

The Common Thread Across ANZ Broadcasters: A Rising Need for Agentic AI 

ANZ broadcasters are accelerating AI adoption, but legacy systems and siloed data are creating barriers. Discover the five priorities driving transformation across advertising, operations, and…

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Blog & Whitepapers

Why the Right Technology Partner Matters in Media Consolidation

As media consolidation reshapes the Australian and New Zealand broadcasting landscape, success depends on more than strategy, it hinges on seamless technology and operational integration.

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Blog & Whitepapers

TV Ads Made You Google It 

In a crowded marketplace, Australian sellers and broadcasters alike must find ways to cut through the noise, build lasting brand equity, and spark actionable interest.

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Blog & Whitepapers

Sports Advertising Strategies As Australia Looks Ahead to Olympics 2032 

User Generated Content, or UGC, represents a huge portion of the internet. From TikTok and Instagram to Reddit and Quora, UGC reigns supreme across much…

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