The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals

Digiday leans on Operative Benchmarking data in their detailed article about the programmatic market.

"....taking a look at the broader programmatic market, the average monthly CPM (cost per 1,000 impressions) in the open marketplace for Jan. 2020 was $1.45, $0.04 more than the average in Jan. 2021, which was even with the average CPM in Jan. 2022, according to Operative’s STAQ Benchmarking Data. In Jan. 2023, however, the average CPM took a $0.20 tumble to $1.21, per the data."

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