IBC 2022: The Modern Media Market

Watch as Operative’s Chief Commercial Officer, Ben Tatta, shared his view of the transformation underway in the global media market. The session covered everything from current business trends and how media companies can excel in a complex market, to the technology required to support operational flexibility and growth. 

Watch on IBC site

Historically, everything was geared around the platform of delivery with the audiences on the other side of the platform. Everything was built around the class of inventory being sold. Over time, everything has to revolve around the audience – which audience you’re trying to reach and what are the best mix of platforms and content to get there.”

Ben Tatta, Chief Commercial Officer, Operative

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