Meet Operative at Advertising Week New York 2024
We are excited to be attending Advertising Week from October 7th to 10th in New York! Schedule time to meet with the team.
IBC 2022: The Modern Media Market
Watch as Operative’s Chief Commercial Officer, Ben Tatta, shared his view of the transformation underway in the global media market. The session covered everything from current business trends and how media companies can excel in a complex market, to the technology required to support operational flexibility and growth.
Historically, everything was geared around the platform of delivery with the audiences on the other side of the platform. Everything was built around the class of inventory being sold. Over time, everything has to revolve around the audience – which audience you’re trying to reach and what are the best mix of platforms and content to get there.”
Ben Tatta, Chief Commercial Officer, Operative
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Meet Operative at DMEXCO 2024
We are excited to be attending DMEXCO September 18th and 19th! Schedule time to meet with the team today!