Benchmarking Webinar: Unlocking Digital Insights To Drive Revenue in 2024

By The Operative Team

Benchmarking webinar

In this webinar we provide new findings from our Benchmarking data. We share insightful market trends to help you identify actionable strategies and revenue opportunities for your business this year.

Along with industry analyst Matt Goldstein, you’ll hear from Larry Allen, VP & GM Data & Addressable Enablement @ Comcast, and Maribel Becker, VP Addressable and Advanced Advertising @ Paramount, who will share their unique perspective of the evolving media landscape, and how they’re approaching solutions this year.

Topics Include:

  • Data/Trends around CTV and Addressable landscape
  • Identity Solutions for Publishers and the impact of Cookies
  • Evolving Measurements and Attribution methods
  • Opportunities around AI
  • Top Programmatic Guaranteed Advertisers to target in 2024

We are planning more updates, newsletters and webinars throughout the year, so keep an eye out or reach out to connect with a team member now!

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