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Larger networks that provide national programming.

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Providers that distribute multiple channels of content.

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Local media properties that primarily distribute content locally.

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Digital media companies and retail media networks.

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Sell & manage digital, linear, and converged advertising.

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AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

Cloud Enablement

AOS CLOUDCORE >
A cloud-based solution to unify disparate applications, normalize cross-platform datasets, and automate business processes.

Digital Advertising

AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

OPERATIVE.ONE >
An ad management platform for digital publishers, streamlining inventory, planning, and order workflows.

Linear Advertising

AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

ONAIR >
An ad management platform for linear broadcasters.

IBMS >
A content and rights management platform for linear and nonlinear media.

Broadway >
An end-to-end platform for Multi-Channel Distributors and Program Originators.

SIMS >
A program management solution for broadcast stations, cable networks and group owners.

Media Pro >
An ad sales management platform for the Northern European market.

Content Rights & Management

IBMS >
A content and rights management platform for linear and nonlinear media.

SIMS >
A program management solution for broadcast stations, cable networks and group owners.

OnAir >
An ad management platform for linear broadcasters.

Reporting, Analytics, & Insights

STAQ >
A cloud-based reporting & analytics tool to help media companies aggregate, normalize, and automate revenue data.

OnTarget >
A forecasting and optimization solution that leverages machine learning and augmented data.

Subscription Management

MEDEA >
Simplifies affiliate and retransmission fee revenue management for cable networks and broadcast groups.

Nestor >
A solution for MVPDs to manage fees paid for content.
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News & Press

Read the latest news about Operative and advertising technology.

Operative Expands AOS Rollout to All Key Verticals

April 12, 2023: Operative is announcing the general release of AOS across all key verticals including national network, local broadcast, MVPD and digital. The expanded rollout includes new branding and…

Operative and Audience Platform Partner to Unlock Next-Gen Currency and Converged Workflows for Advertisers and Media Companies

May 19, 2023 (GLOBE NEWSWIRE): Operative is announcing a partnership with Audience Platform to deliver a groundbreaking end-to-end advertising solution to support next-generation currencies. The…

Operative Expands AOS Rollout to All Key Verticals

April 12, 2023: Operative is announcing the general release of AOS across all key verticals including national network, local broadcast, MVPD and digital. The expanded…

News publishers lament the role of verification firms in the programmatic market

March 14, 2023 (DIGIDAY): Digiday used Operative's benchmarking data in a recent article lamenting the role of verification firms in the programmatic market.

Sinclair Turns to Tech To Maximize Ad Revenue

March 3, 2023 (NEXT TV): Sinclair Broadcast Group is rolling out new technology to squeeze more dollars out of its advertising inventory across the company. “We’re…

The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals

February 1, 2023 (DIGIDAY): Digiday leans on Operative Benchmarking data in their detailed article about the programmatic market.

Martech Interview with Operative CEO Michael Grossi

January 18, 2023 (MARTECH CUBE): In this Q&A, Martech interviewed Michael Grossi, CEO of Operative. Michael Grossi has 30 years of experience in enterprise software…

605 Partners With Operative to Introduce Integrated Cross-Screen Planning Solution

January 4, 2023 (BUSINESS WIRE): 605, a global leader in television and cross-platform measurement, planning, analytics and attribution, announced today a partnership with Operative, the preferred…

Operative to Offer AOS Platform on Google Cloud for Retail Media

Dec. 27, 2022 (GLOBE NEWSWIRE): Operative has announced a new partnership with Google Cloud to launch AOS, a modern operating system for advertising, on Google…

Operative Deepens Executive Bench With The Appointment of Four Industry Leaders

Dec. 13, 2022 (GLOBE NEWSWIRE): Operative has announced the recent addition of Lindsay Van Kirk, SVP of Product, Mike Pollard, SVP of Strategic Partnerships, David…

Operative Prepares for Accelerated Growth with New Executive Appointments

June 13, 2022 (PR NEWSWIRE): Operative announces today the appointment of Michael Grossi as Chief Executive Officer and Ben Tatta as Chief Commercial Officer. These changes will help accelerate…

Operative and Imagine Communications Partner to Bring Interoperability and Open Architecture to TV Media

April 25, 2022 (GLOBE NEWSWIRE): Responding to the demand for more flexible, open architectures in AdTech systems, Imagine Communications and Operative announced today they have…

Harvard Business Review - Quick Take with Glen Ceniza, CTO at Operative

March 3, 2022 (HARVARD BUSINESS REVIEW): The media advertising landscape is transforming dramatically, fueled by the changing media consumption habits across a multitude of platforms…

Sinclair Broadcast Group Partners with Operative Media's AOS to Reinvent How Media is Transacted

May 4, 2021 (PR NEWSWIRE): Today, Sinclair Broadcast Group ("Sinclair") (Nasdaq: SBGI) and Operative Media announced they have entered into a multi-year enterprise partnership agreement, which…

Fox Taps Operative Media for Next-Gen AOS Product Suite

March 18, 2021 (PR NEWSWIRE): Operative Media today announced a first-of-its-kind partnership with Fox Corporation (Nasdaq: FOXA, FOX) that integrates the company's cloud native sales technology platform…