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The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

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A cloud-based solution to unify disparate applications, normalize cross-platform datasets, and automate business processes.

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The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

OPERATIVE.ONE >
An ad management platform for digital publishers, streamlining inventory, planning, and order workflows.

Linear Advertising

AOS >
The cloud-based foundation and solution to manage advertising workflows across platforms and inventories.

ONAIR >
An ad management platform for linear broadcasters.

IBMS >
A content and rights management platform for linear and nonlinear media.

Broadway >
An end-to-end platform for Multi-Channel Distributors and Program Originators.

SIMS >
A program management solution for broadcast stations, cable networks and group owners.

Media Pro >
An ad sales management platform for the Northern European market.

Content Rights & Management

IBMS >
A content and rights management platform for linear and nonlinear media.

SIMS >
A program management solution for broadcast stations, cable networks and group owners.

OnAir >
An ad management platform for linear broadcasters.

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STAQ >
A cloud-based reporting & analytics tool to help media companies aggregate, normalize, and automate revenue data.

OnTarget >
A forecasting and optimization solution that leverages machine learning and augmented data.

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MEDEA >
Simplifies affiliate and retransmission fee revenue management for cable networks and broadcast groups.

Nestor >
A solution for MVPDs to manage fees paid for content.
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News & Press

Read the latest news about Operative and advertising technology.

Operative and DanAds Streamline Self-Service Sales Workflow for Publishers and Media Owners in the Cloud

September 11, 2023 (GLOBE NEWSWIRE): Operative and DanAds have announced an expanded partnership that brings self-service to AOS. DanAds will provide a suite of self-service sales tools, including automated media…

News & Press

Fincons Group and Operative accelerate monetization opportunities for Media and Broadcast businesses

September 13, 2023 (GLOBE NEWSWIRE): Operative and Fincons have entered into a new collaboration framework, whereby Fincons may support implementation of Operative’s flagship AOS Platform™ to…

News & Press

Operative and DanAds Streamline Self-Service Sales Workflow for Publishers and Media Owners in the Cloud

September 11, 2023 (GLOBE NEWSWIRE): Operative and DanAds have announced an expanded partnership that brings self-service to AOS. DanAds will provide a suite of self-service…

News & Press

Convergence Gives Publishers More Ways To Sell Their Inventory

August 21, 2023 (NEXT TV): Programmatic might take up the lion’s share of media sales, but it’s still not preferred by premium publishers. While Insider Intelligence…

News & Press

The new linear: Unleashing the potential of FAST advertising

September 4, 2023 (VIDEONET): FAST is an opportunity to fuse the best of linear and digital – featuring addressability and interactivity (like the ability to…

News & Press

Publishers Face Low CPMs, Pushing Premium Inventory to Private Channels Operative Finds

August 30, 2023 (GLOBE NEWSWIRE): Operative released their benchmark report titled “1H 2023 State of Digital Advertising” which finds that low CPMs in the first…

News & Press

MarTech Interview with Ben Tatta Chief Commercial Officer at Operative

August 22, 2023 (MARTECH CUBE): In this Q&A, MarTech interviewed Ben Tatta, Chief Commercial Officer at Operative. Ben shared valuable perspectives on effectively navigating industry…

News & Press

Publisher Salon Grows Revenue After Cutting Resellers

August 16, 2023 (Adweek): Operative’s STAQ Benchmarking data highlights market trends related to the revenue impact of Salon's choice to remove resellers from their programmatic…

News & Press

Operative AOS Now Fully Available on Google Cloud

August 28, 2023 (GLOBE NEWSWIRE): Operative is announcing that AOS, a modern operating system for advertising, is now live on Google Cloud and accessible through…

News & Press

Operative and Advisr Announce Expanded Partnership to Automate Pre-Sales Planning and Proposal Generation

June 22, 2023 (GLOBE NEWSWIRE): Operative has announced an expanded partnership with Advisr that brings its suite of sales tools, including AI-driven recommendation engine, automated…

News & Press

Operative and Audience Platform Partner to Unlock Next-Gen Currency and Converged Workflows for Advertisers and Media Companies

May 19, 2023 (GLOBE NEWSWIRE): Operative is announcing a partnership with Audience Platform to deliver a groundbreaking end-to-end advertising solution to support next-generation currencies. The…

News & Press

News & Press

Operative and DanAds Streamline Self-Service Sales Workflow for Publishers and Media Owners in the Cloud

Fincons Group and Operative accelerate monetization opportunities for Media and Broadcast businesses

Operative and DanAds Streamline Self-Service Sales Workflow for Publishers and Media Owners in the Cloud

Convergence Gives Publishers More Ways To Sell Their Inventory

The new linear: Unleashing the potential of FAST advertising

Publishers Face Low CPMs, Pushing Premium Inventory to Private Channels Operative Finds

MarTech Interview with Ben Tatta Chief Commercial Officer at Operative

Publisher Salon Grows Revenue After Cutting Resellers

Operative AOS Now Fully Available on Google Cloud

Operative and Advisr Announce Expanded Partnership to Automate Pre-Sales Planning and Proposal Generation

Operative and Audience Platform Partner to Unlock Next-Gen Currency and Converged Workflows for Advertisers and Media Companies

Operative Expands AOS Rollout to All Key Verticals

News publishers lament the role of verification firms in the programmatic market

Sinclair Turns to Tech To Maximize Ad Revenue

The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals

Martech Interview with Operative CEO Michael Grossi

605 Partners With Operative to Introduce Integrated Cross-Screen Planning Solution