Future TV Advertising Forum Canada investigates how the television industry can win the race to combine the best context and reach with household-level targeting, ensuring it masters both content and data before digital rivals like Google and Facebook can do the same. This thought-leadership event also explores how the TV ecosystem can provide marketers with a holistic understanding of the advertising consumers have seen across all platforms, and the online and offline actions that followed exposure. We are looking for the data collaborations needed to put TV companies at the centre of a multi-channel, multi-platform marketing universe that comes with unified campaign management and accurate attribution as standard.

Forward ’18 takes a c-suite look at local broadcast TV through the lens of revenue generation. Join 550+ executives from 60+ broadcast groups and the leading media agencies as they explore the economic, political, technological and viewer/consumer challenges and opportunities for local TV, across all screens, with the industry’s top thought leaders.

Now that we know scale is overhyped and the assumption that users do not want to pay for content is disproven, strengthening user engagement is the goal. Having a more direct relationship with audiences has not only become the key to monetization, but also a way to diversify products. Join us at the Digiday Publishing Summit Europe to hear how publishers are focusing on audience engagement as a starting point for growth.

CES is the world’s gathering place for all those who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace.

Location and agenda for the 6th annual OP/ED Summit will be coming soon!

NAB Show, held April 6-11, 2019 in Las Vegas, is the world’s largest electronic media show covering the creation, management and delivery of content across all platforms. NAB Show is the ultimate marketplace for digital media and entertainment – from creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways.

Ops isn’t just how digital media is bought and sold anymore; digital media businesses are built on the foundation of Ops. And that is where the Ops conference comes in…Real value in a conference comes from the highest quality content– the more you learn, the more you earn. Join Operative at OPS, and attend our panel, “Tackling Ad Ops Complexity,” to hear key strategies to make your business the best it can be.

Join over 400 industry colleagues at the 8th annual VideoNuze Online Video Advertising Summit, where we’ll dive deep into all of the hottest topics in the booming online video advertising industry. Hear from 40+ industry leaders about the biggest opportunities and critical challenges at the industry’s premier event for learning and networking.

DMEXCO is the central location for networking, dialog, training and inspiration. Here you will experience digital trends, tap into future business potentials, and meet all the important service providers and partners.

Media Finance Focus 2018, MFM & BCCA’s 58th Annual Conference, will be held at The Hyatt Regency Crystal City, Arlington, VA, starting on May 21 and concluding on May 23. From start to finish, be prepared for three days packed with sessions relevant to you as an industry professional.

Request your invite to join us at NAB with industry-leading executives and speakers from around the world in a working group session defining the Data Infused Advanced TV Opportunity and how to make it a reality.

This invite-only event will bring together some of the brightest players in the industry for dinner, drinks, and discussions about strategic initiatives for 2018 and the future of TV – a can’t-miss evening!

Facebook and Google, Amazon and Apple, Verizon and Comcast are all assembling competing offerings to drive the future of media; many other companies have opportunities to jump ahead of the competition with innovative advertising, audience and content models. Don’t miss this pivotal event to shape the future of media in your favor.

For publishers, the time for quick fixes is over. After reckoning with the power of the Google-Facebook duopoly, publishers must take control of their futures by focusing on building sustainable business models.

At the Digiday Publishing Summit Europe, European publishers will take the stage to share actionable, revenue-driving strategies around subscriptions, programmatic, e-commerce models and video offerings.

As television business models continue to evolve, all participants in the value chain start adjusting to a new leaner environment. Connected TV World Summit will look at the emergence of innovative services that create fresh revenue streams and help major players maintain their leadership in the hyper-competitive TV market.

NAB Show, held April 9-12, 2018 in Las Vegas, is the world’s largest electronic media show covering the creation, management and delivery of content across all platforms. NAB Show is the ultimate marketplace for digital media and entertainment – from creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways.

Reality has begun to set in among video makers: there is no guaranteed jackpot at the end of the video rainbow. What does the digital video market look like in 2018 and beyond when the big content buyers increasingly prefer TV-quality fare? How should video makers approach Facebook when it still hasn’t developed a sustainable ad product that benefits its video partners? What are the different models successful video publishers are employing to ensure growing returns on their investments? And where do the TV guys, after spending another year seeing dramatic losses in subscribers and ratings, fit in the evolving video landscape?

At the Digiday Video Summit Europe, join top executives in digital video, TV and publishing as we seek to answer these questions and more.

The results are in – most media companies are unprepared for the major shifts in Advanced TV.

Find out how you can embrace Advanced TV and competitive strategies by meeting with Operative at VideoNuze Shift 2017 on November 29th – and get a FREE pass!

There are plenty of software vendors who can help your quest, but how do you know which one to go with?

Join us on Thursday, April 13 from 2:00 pm – 3:00 pm ET as we explore the potential for programmatic advertising in local television.

BIA/Kelsey’s Rick Ducey and USIM’s Mitch Oscar will co-host an expert panel of speakers including Operative CEO Lorne Brown. We’ll deep dive into the players and their emerging cross-platform and cross-functional solutions. We’ll address core topics including Advanced TV (which BIA/Kelsey defines to include addressable TV, OTT, Connected TV), review the current status of local programmatic and examine where we see the trends for data infusion in audience campaigns.

NAB Show, held April 22-27, 2017 in Las Vegas, is the world’s largest electronic media show covering the creation, management and delivery of content across all platforms. With 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways.

Programmatic advertising has long prized quantity over quality, whether it’s in terms of data, audience and impressions. Now, the next phase of programmatic is starting to take hold, with a focus on quality.

At the Digiday Programmatic Summit Europe in Dublin, publishers and marketers will dive deep into the challenges that persist in automated ad buying, ranging from transparency between partners, cost and efficiency, to bringing capabilities in-house. We’re busy programming the agenda, so please stay tuned for updates.

Connected TV World Summit 2017 is about the business models, ecosystem relationships, services and technology that will define the next decade of TV, and how media companies can triumph in the new world order that is emerging out post-convergence disruption.

Advanced TV Advertising is Here. Let’s Make Some Money.

We’re reaching an inflection point that’s truly shifting the TV ecosystem. For content owners, this offers serious potential for increased revenue, but also serious concerns for updating a business infrastructure that has remained unchanged for more than 60 years. This panel will provide attendees with actionable insights into the value of a data­ enabled TV ecosystem and the steps to driving revenue through audience segmentation and workflow automation.

Lorne Brown – CEO, Operative

Scott Ferber – Chairman and CEO, Videology

Rany Ng – Director of Product Management, Google

James Rooke – GM, Enterprises, FreeWheel

Howard Homonoff – SVP, MediaLink (moderator)

Premium at Scale: Mastering Fast, Easy, Smart

Join us on May 22nd and 23rd, 2017 in Boston, MA for an exclusive, global gathering of customers, partners, and industry leaders at the forefront of the online video revolution. Our Director of Global Managed Services Kirsa Larson will be leading the ‘Striving for Campaign Management Perfection’ Ad Ops track on 5/22 at 1PM.

BroadcastAsia2017, Asia’s must attend international event for the pro-audio, film and broadcasting industries. Witness the state-of-the-art technologies / solutions presented by leading brand owners and solutions providers. Take away insightful knowledge from industry’s experts in BroadcastAsia2017 International Conference and join the various engaging and informative activities on the exhibition floor.

The Programmatic Summit is a two-day conference that will offer attendees the opportunity to learn and share best practices around the fledgling, tortuous and often-confusing road towards television’s programmatic future.

Our President Lorne Brown will be a panelist at the Automating the Process of TV Advertising session:

While the term “programmatic” still confounds many in the TV/video industry, there is little debate that automating ad buying and selling processes and improving efficiencies are crucial to tackling an increasingly complicated and sophisticated set of digitally-infused workflows. Just exactly when, where and how remain to be seen, as this panel will discuss.

Our Director of Exchange Monetization Matt Lehman will be a participant at the next Industry Index and PluggedIn BD Roundtable on June 21, 2017. Our topic this month? Header bidding. Follow on LinkedIn and use #MadTechRoundtable on Twitter.

Participants Include:

Beeswax: Ari Paparo, CEO
Bloomberg: Megan Latham, Global Head of Advertising Operations
MediaMath: Maggie Neuwald, VP – Global Account Strategy
Media.net: Doug Lauretano, SVP & GM
News Corp: Stephanie Layser, Director Advertising Technology
Prohaska Consulting: Michael Stoeckel, VP – Global Tech Strategy & Publisher Operations
PubMatic: Kelvin Pichardo, Director Product Marketing
Purch: Michael Hannon, Vice President, Yield and Revenue Optimization
Operative: Matthew Lehman, Director Exchange Monetization
The Meet Group: Bill Alena, CRO
Zenith: Rohit Bagalkot, Director, Precision

The conference of June 26 will discuss the convergence of Television and Digital.
The main theme will be the development of segmented television advertising in France and around the world. For this, many experts and executives will present their analysis and exchange ideas on various industry related hot topics. 

Industry experts led interactive roundtable discussions including audience extension, productization, channel management, and convergence.

IBC is the the world’s leading media, entertainment and technology show. Six leading international bodies are the partners behind IBC, representing both exhibitors and visitors. IBC remains the principal event for the industry, and it continues to go from strength to strength. It now attracts more than 55,000 attendees, drawn from more than 170 countries, each September in Amsterdam.

Operative will be attending DMEXCO, the most important meeting point for the global digital economy. The expo presents all the relevant brands of the digiconomy and enables visitors to experience disruptive trends, and defines the business potential of tomorrow. This is the meeting place for makers and shakers, visionaries, marketing and media professionals.

egta Marketing & Sales Meeting, to take place on October 5th in Dublin, gathers Marketing and Sales Directors from egta member companies for a day of learnings on innovations and best practices in marketing and sales of TV/video and radio/audio.

Join us for the 14^th Medea Client Summit in Nashville, October 17^th-18^th.  The Medea Client Summit provides a great opportunity to learn about the fast-moving media industry, share best practices for managing your affiliate business with your peers, and hear the latest Medea developments.

Come join Operative and leading industry experts at the NAB Show, Thursday, October 19th, to learn everything about distribution and rights management. NAB Show New York was named one of the fastest-growing trade shows by “Trade Show Executive” magazine. The largest media, entertainment, and technology convention on the East Coast, NAB Show New York showcases the best in next-generation technology for media, entertainment and telecom professionals with conferences and workshops focused on television, film, satellite, online video, live events, advertising, corporate A/V, production, and post.

The era of flimsy connections and drive-by users is over. Now, publishers need to build direction connections with valuable audiences — and make money from them in a variety of ways, from advertising to commerce to subscriptions. We’ll explore how publishers are driving deeper trust, and loyalty and direct connections with their audiences.

Industry leaders will meet in Miami for three unique days of high-level seminars, networking and video interviews.   The program will involve just 35 participants. Executives will join from the major media agencies, large brands, cable and network programmers, data providers and tech platforms. Topics will include video monetization and distribution, programmatic TV,  addressable TV, the role of data in ad targeting, emerging platforms for distribution, the changing role of creative and  the impact of consumer preference.

Future TV Advertising Forum 2017 considers how we get the whole TV industry onboard to deliver the scale of advanced TV advertising inventory that buyers want, and how to give access to it with minimum complexity and cost.
This December we look at how to maximize the potential of advanced TV advertising and how to make it a truly-mass market affair. Like the whole industry, we are getting ready for lift-off.

Meeting new partners and networking with the entire advanced advertising industry at one time are the hallmarks of the Advanced Advertising Summit in NYC. This year on March 27^th the industry’s most innovative thought leaders will come together for a full day of dynamic content and connections that explore the impact of data and automation in TV advertising. Join the senior execs who are driving success as they team up with buyers, sellers and tech providers to share their expertise and experience. You will be offered access and insight into how this emerging trend is building one-on-one relationships with viewers and driving TV’s key revenue streams. Don’t miss your chance to network with some of the best in the business!

Join Masha Kutilova, Yield & Inventory Manager at BabyCenter, Semande Agosa, Programmatic Director at Bonnier and Adam Hecht, Vice President of Monetization at Operative for our Programmatic 2.0 Spring Workshop. Learn how to best build your taxonomy to improve programmatic growth.

EVENT DETAILS:
When: Thursday, March 23rd, 8:30 AM – 11:00 AM ET
Where: OFFSITE NYC – 52 West 39th Street, NYC 10018

Operative is an Industry Partner Sponsor at EGTA’s 2017 DigitalNext Meeting.

2017 Topic – Supercharging TV with data and precision: Creating greater value for audiences, advertising and programming through addressability, interactivity and innovation across the total video environment.

Digital Media Strategies USA brings together leading CEOs, senior executives and innovators from newspapers, magazines, B2B publishers, broadcasters and digital media businesses both new and old, big and small, as well as brands and agencies. All speakers are briefed to share honestly on their challenges and how they are addressing them, offering insights, war stories, data and hard lessons from their experience.

With an outstanding Conference program, the dmexco is in two days to the hotspot of Digiconomy. From all over the world travel to the leaders of the digital industry to showcase the latest trends and innovations and discuss.Visitors can expect a full program of practical presentations by international top speakers, passionate discussions and many new impulses. What the Conference also makes unique: it is free for all who register by 15 August 2016th

Interested in maximizing your revenue across programmatic and direct sales? Do you want to enhance your direct and programmatic strategies with top-tier publishers and industry experts?

Thursday September 15th, 8:30 – 11:00 AM ET

Breakfast will be served

The Gallery @ Dream Downtown, 355 WEST 16TH STREET | NYC 10011

Event recap

Join AppNexus — and over 200 of the world’s most influential publishers — including NBC Universal, Turner, ESPN and Hearst, on September 28th for the Yield Executive Summit. Hear from leading digital publishers as they share how they’re transforming their businesses to maximize monetization and maintain control of their inventory, while partnering with a new generation of marketers: agile and focused on programmable buying.

AdExchanger’s PROGRAMMATIC I/O is the original and the world’s largest conference dedicated to the programmatic media and marketing industry. Join your peers who are leading the growth and evolution of programmatic at this must-attend event.

Platforms have proved their worth in generating audiences. Viewership across mobile and video is growing as platforms expand their content distribution options, yet publishers are still trying to figure out how to make all this activity profitable.

At the Digiday Publishing Summit Europe in Nice this October, leading publishers will discuss this challenge and many more, from ad blocking, scaling for a global audience and leveraging data for sales.

The Folio: Show provides the essential tools publishers need to navigate change in the magazine business and across the broader media landscape. Our VP of Monetization, Adam Hecht, is moderating the ‘Ad Ops’ Biggest Roadblocks: Viewability, Inventories, and Blocking’ session on 11/2 at 11:15am.

ad:tech New York is the must-attend event where today’s marketers can discover the trends, acquire the technologies, and meet their future partners to engage tomorrow’s consumers. With 200 exhibitors on the reformatted, dynamic expo floor, marketers, brands, agencies and publishers will have access to a wide range of solutions.

NAB is bringing the power, passion and connection of NAB Show to the thriving New York media and entertainment market – telling a new story you will want to be part of. Our CEO Lorne Brown will be moderating ‘Data Driven Sales – How to Sell Audiences Across TV & Digital Media’ session on 11/9 from 12:00-12:30PM at Inspiration Stage 1.

No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic].

• Connect with your peers to advance the digital media industry.
• Delve into the latest topics focused on maximizing revenue.
• Experience a unique event with an agenda you help set.
• Interact with technology service providers and see their solutions in action.
• Take away actionable insights for your company, your department and yourself.

SHIFT // 2016 Programmatic Video & TV Advertising Summit is an immersive one-day conference bringing together senior industry leaders who are laser-focused on accelerating the success of programmatic video & TV advertising.  Our CEO Lorne Brown will be moderating the “Setting the Stage – The Rise of Programmatic Video & TV” session.

See inside the future of our Media reality. Join us for an Evening with Code Media to examine what’s next for Media, and to hear from the companies that are leading the revolution. Hosted by Recode senior editor Peter Kafka, the evening event will feature three hours of unscripted interviews and networking with some of the best minds in media.

As the online video industry and ad tech space continue to evolve, publishers are faced with an increasing number of challenges when it comes to delivering and monetizing their content. Brightcove’s Video Publishers Networking Breakfast will address these pain points head-on, giving attendees the opportunity to network with their peers and share best practices for delivering high-quality, ad-supported video experiences at scale. Our CRO Jason Witt will be speaking on maximizing video advertising yield and header bidding.

As publishers continue to embrace programmatic, what strategies are being leveraged to create a profitable programmatic tech stack? Topics will include Dynamic Ad Insertions, Header Bidding/Server-to-Server, and Unifying 1st and 3rd Party Data. Breakfast will be served!

When: Tuesday, December 6th / 8:30 AM – 11:00 AM ET
Where: The Vine NYC @ The Eventi Hotel
851 Avenue of the Americas, NYC 10001

An opportunity to hear best practices, discuss current trends and network with colleagues from around the industry.

The International CES (Consumer Electronics Show^®) is the world’s gathering place for all who thrive on the business of consumer technologies.

It’s where business gets done: on the show floor, in and around our conference program, in impromptu connections and in planned meetings and special events.

• Technological innovations and advertising trends
• Shifting platform and distribution hierarchies
• Evolving revenue models
• Case studies: The art of reinvention; Best-in-breed branded content; The primacy of video
• The regulatory environment at home and abroad
• How the new administration’s policies will impact our business

Audiences consume most of their content across their favorite platforms, and publishers are clamoring for their attention. But even with huge viewership, they struggle with turning it into revenue. At the Digiday Publishing Summit in Lisbon, top publishers and digital natives will discuss how they leverage platforms for profit.

How do you prepare your ad ops team to scale and maintain efficiency during peak seasons? Join us for conversations and complimentary cocktails to learn the best ways to manage your in-house ad operations business.

OPS is the best place to connect with other digital media strategists and make the next steps in turning your digital media business into a profitable and efficient enterprise. You’ll hear from longtime industry stalwarts, learn from the sharpest minds in digital advertising, and meet the tech providers shaping the future of digital media marketing and monetization.

The unifying theme of this year’s Ad Summit is the ongoing convergence between online video and TV advertising. We’ll be exploring this and other critical industry topics through a mix of keynotes, fireside chats, panel discussions and research presentations. As Headline Partners, our CEO Lorne Brown will be moderating the Reaching Audiences at Scale: How TV Succeeds in the Digital Age panel.

Code Conference is an invitation-only event where top industry influencers gather for in-depth conversations about the current and future impact of digital technology on our lives — at home, at work, in our communities and the world.

The third edition of the Code Conference will take place May 31- June 2, 2016, at the Terranea Resort in Rancho Palos Verdes, CA. Speakers include Sue Desmond-Hellmann, the CEO of the Bill & Melinda Gates Foundation; Mark Fields, CEO of Ford Motor Company; Elon Musk, CEO of SpaceX and Tesla Motors; Sundar Pichai, CEO of Google; Chuck Robbins, CEO of Cisco; and Devin Wenig, CEO of eBay.

The Digital Media Summit (DMS) is the premier event for decision makers at the intersection of Digital Media, MarTech and Ad Tech to gather for unparalleled networking, compelling content and interactive discussions. Participants are CEOs (exclusively) of the most promising tech companies and senior executives of the industry’s largest acquirers, VC firms and top advertisers.

Not so long ago, the Internet and television were incompatible. Today, they’re practically interchangeable. INTX: The Internet and Television Expo is the premier place where the worlds of media, entertainment and technology join together for riveting conversation, hands-on product demos, intensive special programs and more.

Take back control of your Yield Curve! As consumers expect on-demand content across channels, publishers must move from managing revenue silos to creating a streamlined and flexible yield curve – the earnings from their inventory and audience across direct and indirect channels.

TV, print and digital publishers are converging. The multiscreen consumer has arrived and publishers are racing to catch up to them. Previously, TV, print and digital publishers each traded on different content types, different metrics and even different audiences. Today, publishers are all working to assemble a multiscreen audience, and as a result, competition is heating up.

From revenue models like programmatic to publisher marketplaces to business models including converged selling, the OP/ED conference empowers publishers to create profitable businesses that will take them to the next level of media maturity.