OP/ED 2021 is the CAN’T MISS EVENT OF THE YEAR! As the transitional period in media continues, we enter a Renaissance era where the path to success will be tied to bridging the divide between traditional and digital content and interactive experiences. Join our Thought Leaders in understanding what it will take to succeed in the new media landscape.

Media companies and advertisers with deep interest in streaming services, apps and platforms are closely watching Over-the-Top (OTT) TV this year. BIA is monitoring OTT, too, and forecasting that $1.2 billion will be spent this year targeting local OTT TV audiences, up 18.7 percent from just a year ago. Get an update on OTT by attending BIA’s next webinar, All Eyes on OTT – Breakout Media Category in 2021, on Thu, April 1 at 2 pm EST featuring Operative CEO Lorne Brown.

Join us on Thursday, March 18th at 6:00pm as we hear from cross-functional team members within Operative around how each department comes together to better the customer value and relationship. Every organization needs to be customer obsessed in order to reach a new level of excellence. These 3 women will be discussing how they communicate internally to collect customer feedback, develop the customer journey, measure customer success and more.

Our CEO, Lorne Brown, will be a panelist on The Unification of Broadcast and Digital Advertising session at 15:10.

Moderator:

Jamie West, Consultant

Panelists:

Lorne Brown, CEO, Operative
Dev Sangani, Capability and Strategy Director, Sky
Steve Bignell, CEO, PMX, Publicis Media
Nicolle Pangis, CEO, Ampersand

The Future is #NOW! Learn Operative’s exciting future plans for digital and how that future can enable your organization to sell more, execute faster, and lead the competition. Join an impressive roster of industry experts to review strategy, discuss our latest innovations, and much more. Reach out to events@operative.com for access.

In this live session of Minority Report Podcast, Operative SVP of Customer Success Brenda Salce-Garcia joins hosts and ad ops veterans Kerel Cooper and Erik Requidan to discuss her career trajectory while examining the concept of the glass ceiling and uncovering how diversity and inclusion can work for the betterment of both business and society.

Join Operative VP of Product Marketing & Strategy Barnaby Edwards and The Economist Sr. Director of Global Revenue Operations Sergei Bachtin for a 50-minute webinar on the value of digital publishers automating their data and insights using a single source of truth.

Join Operative Director of Sales Engineering Noelle Faro and Samsung Ads Client Solutions Manager Allysa Abad for a 50-minute webinar surrounding helpful sales planning tools within Operative.One.

Join Operative for a 60-minute webinar on how to properly manage the time and workload of your internal ad operations team by leveraging outsourced managed services resources.

Join Sky Media Director of Systems Strategy Jeff Eales and Operative’s VP of Product Marketing Barnaby Edwards and Director of Data Science Sam Aberman for a 60-minute webinar on the challenges in forecasting and strategies to harness machine learning and big data for more accurate viewership forecasting, predictive analysis and campaign optimization.

Join Discovery VP of Revenue Operations Jaime Vining and SAS Principal Media Consultant Jennifer New for a 60-minute webinar on proven strategies on dynamic pricing and campaign management to yield best ROI for your media campaign.

Innovation is not the target, it’s the outcome.

Join Operative executives Lorne Brown and Jason Witt and McKinsey & Company’s Vik Krishnan and Chris Raleigh for a 60-minute executive session on taking back control and creating your own tools for success. One key reality is that we are seeing a decade of trends in 12 months. Innovation is accelerating and the difference between survival and growing is doing the same thing. Listen to the on-demand replay to hear more.

Meet us on the big island of Hawaii for the 7th Annual OP/ED Summit. This year’s theme is United We Stand. For years, OP/ED has brought the brightest industry leaders in the digital and television space to inspire, empower and prepare each other to be winners in the evolving media world. This year’s theme is United We Stand, and we have one mission for our attendees: to help you plan toward smarter, faster, and a more profitable portfolio yield.

Future TV Advertising Forum Sydney returns in February, asking whether we are heading for a media effectiveness and brand health crisis, fueled by short-termism (including cost cutting) and sub-optimal planning. We will debate the future of ad-funded broadcast in Australia and look at all the tools TV can employ to make TV better measured, traded, targeted and data-led. Operative will be in attendance and look forward to meeting you.

This Summit shines a light on the often under-served area of advertising sales. Matrix will be bringing together industry leaders, experts, and those who touch sales on a daily basis – to not only discuss the ins and outs of optimizing media ad sales, but to move the needle in advancing how we buy and sell media. Our SVP of Customer Success, Brenda Salce-Garcia, will be a panelist on the Breakfast with the BAEs session on Friday, January 24, 2020.

CES is the world’s gathering place for all those who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace.

Future TV Advertising Forum London is the premier strategy and thought-leadership event for TV advertising globally.

Our CEO, Lorne Brown will be chairing ‘The Power of Collaboration’ session and moderating the ‘How VOZ works: looking inside Australia’s Total TV measurement and shared audience targeting platform’ panel on December 10^th.

AdMonsters curates relevant, editorially-driven conferences and unique digital content. Topics include multi-screen monetization, media operations, digital analytics, advertising technology, media billing and finance, and digital strategy. Operative is proud to be a Supporting Sponsor and we look forward to meeting you at the Tech Crawl.

At the Digiday Publishing Summit Europe, we’ll discuss how publishers are keeping on top of these pressures, including how alliances are working out, new ways to drive subscription revenue and on-site monetization.

At the Digiday Publishing Summit, we’ll discuss how publishers are keeping up with both internal and external pressures to find harmony — from audience models, to advertising versus subscriptions, even balancing the strength of a brand.

Operative will be attending and look forward to meeting you there.

Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

TVB’s Forward Conference is the annual confab of local broadcast television’s executive leadership – including TV broadcast groups, stations, rep firms, agencies and advertisers. This elite group of senior decision-makers gathers to consider the economic, political, media tech and viewer/consumer challenges and opportunities impacting local broadcast television across every screen.

Operative will be attending and look forward to meeting you there.

Running since 1967, the IBC Show is “by the industry, for the industry” and is a crucial event in the calendar of broadcast and media professionals worldwide, providing an invaluable annual meeting-point for the industry.

Meet Operative at Booth 3:B56 to discuss with you how we are approaching the Automation of Advertising, Buy Side integrations, and our AOS Cross Media Sales platform.

As a proper introduction into IBC, we brought strategic minds from our top customer base together to discuss the future state of the advertising industry and show how Operative could best meet their emerging needs. We previewed our latest product, reviewed long term roadmap strategy, and provided the space for continued conversation to shape the future together.

On September 12^th, we hosted a private sunset cruise around Amsterdam and an unforgettable dinner at the esteemed Mayer Manor for executives from our top customer base.

DMEXCO brings together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. DMEXCO offers an ecosystem with seminars, debates, and expositions outlining the future of the digital economy and driving market value.

Operative will have representatives on site both days and would love to discuss with you how we are approaching the Automation of Advertising, Buy Side integrations, and our AOS Cross Media Sales platform.

Future TV Advertising Forum Canada 2019 will be looking at how TV delivers the data-driven insights that established advertisers are seeking, and will showcase the best of audience-based buying, data-led campaign optimisation, digital-broadcast targeting, cross-platform planning, and smart attribution.

Our CEO Lorne Brown will be speaking on the Increasing Media Effectiveness in the Digital Era panel with Expedia, Wavemaker Canada, CIBC and TVSquared at 2:30pm.

This summer, we brought strategic minds from our top customer base to discuss the current and future state of the advertising industry with how Operative can best meet our client’s emerging needs. We previewed our latest products, went over our roadmap, and provided the space to continued conversation to strategize and shape the digital future together.

This three-day event will include industry keynotes, educational breakout sessions in small and large group settings, and networking opportunities as well as direct interaction with industry professionals.

Operative will have a booth at the event, and would love to meet with you and talk about how you can gain control of your revenue streams, and create new ones with our new AOS platform.

In this webinar:
How technology, such as strong integrations with buy-side tools, can better facilitate direct sales management.
Straightforward steps to increase efficiencies in your workflows, despite complex orders.
How to deliver your advertisers high-value RFPs from the get-go.
How an overall automated digital direct sales program should operate.
View now for more information on automating your direct sales efforts.

NAB Show is the world’s largest electronic media show covering the creation, management and delivery of content across all platforms.

Operative had a booth at NAB 2019 in the South Upper Hall, that showcased our new Local Linear Sales platform, AOS, our partnership with Mediaocean, and other ways we automate advertising.

At the Digiday Publishing Summit, publishers will get together to discuss everything from measurement and data to consumer revenue and even how publishers are transforming into platforms.

Operative will have representatives at the event and would love to meet with you to discuss how we can help.

Connected TV World Summit 2019 will explore the opportunities for established and disruptor media companies in a marketplace that is still in flux, looking at the content, business, marketing and technology strategies that could drive increased market share and profit.

Operative’s CEO, Lorne Brown, will be speaking on a panel on Thursday, March 28th on “Generating New Advertising Revenue.” We’ll have representatives on site on both days and would love to hear from you if you’re coming to the event.

In a battle against content overload, Digiday’s Publishing Summit Europe will look at how media owners across Europe are building products to monetize audiences, sifting through data and incorporating insights.

AdMonsters topics include multi-screen monetization, media operations, digital analytics, advertising technology, media billing and finance, and digital strategy. Each individual participant is reviewed and approved to ensure a conversation amongst a community of senior peers in digital media.

Operative was excited to take part in AdMonster’s “Question the Tech” session, covering Outcome-based selling, and Automating Advertising, with our Mediaocean integration.

Future TV Advertising Forum Sydney debates the future of ad-funded broadcast in Australia with a look at all the tools TV can employ, to make TV better measured, traded, targeted, and data-led.

Check out the agenda for our recent annual summit; we hope you’ll join us next year.

Operative was excited to support Matrix and feature CEO Lorne Brown and CTO Glen Ceniza as event panelists at the Media Ad Sales Summit to discuss key topics including Automating Ad Buy/Sell Processes and Advancing the Sell-Side Ad Tech Stack.

CES is the world’s gathering place for all those who thrive on the business of consumer technologies. It has served as the proving-ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace.