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March 21, 2013, New York
New Decision Support Tools from SintecMedia Help Maximize Advertising Sales Revenue and Boost Productivity
OnAir’s Remix/Reweight tool offers added flexibility and efficiency for cable and broadcast networks to create and manage national advertising plans
SintecMedia is helping networks manage their national advertising business with expanded decision support tools in OnAir, the industry’s premier broadcast management software. The Remix/Reweight tool is part of the expanded options available to sales planners to recalculate and compare CPMs and audience rating impressions for targeted demographics as part of the advertising proposal process. With OnAir, networks are able to ensure the media plan is built to their client’s budget and mix goals, guaranteeing that networks maximize revenue during upfront and scatter market negotiations.
OnAir’s Remix/Reweight tool lets sales planners build the desired quarterly mix, by both daypart and program mix, to achieve the optimal number of impressions and CPMs for the advertising plan. This flexibility to manage plan scenarios streamlines the ad proposal process, so that sales planners can build plans with existing data, include any increases in CPM or audience impressions, and monitor plan compliance against actual performance over time.
“OnAir provides tools to planners that they need to fully analyze and assess the impact of year over year budget, quarterly and daypart mix decisions on CPM calculations when building a deal. Instead of relying on multiple Excel spreadsheets to compare information, the Remix/Reweight tool lets them propose scenarios, create plans and achieve a targeted CPM – all while using the data available in a prior plan and current ratecard, “said Amir Lavi, Executive Vice President and head of SintecMedia U.S. Enterprise Sales.
The expansion of OnAir’s Decision Support Tools comes just in time for the National Association of Broadcasters (NAB) show in Las Vegas. SintecMedia will be showcasing OnAir in addition to several new product acquisitions at the show.
OnAir®, the industry’s most complete enterprise level broadcast management system, incorporates all major operations including sales, traffic, programming, and promo management and billing into an integrated all-in-one system. OnAir is a scalable, enterprise solution designed to allow media companies to leverage their assets and manage their airtime. Developed by SintecMedia, it is used by leading networks around the world.
SintecMedia is a leading global provider of management solutions designed to meet the dynamic needs of broadcasters, media companies, MSOs and station groups. Our comprehensive product offering represents the best of breed solutions for managing revenue and content in the media business. Among SintecMedia’s more than 300 clients worldwide are: NBCUniversal/Comcast, CBC Canada, Fox, Scripps, BBC, Televisa Mexico, TV Globo Brazil, STAR Asia and ABC Australia. SintecMedia has offices in New York, Milwaukee, Atlanta, Denver, and Jerusalem and is backed by the private equity firm Riverwood Capital (www.riverwoodcapital.com). See SintecMedia at NAB – booth #N6111 – to learn more or visit www.sintecemedia.com.