Operative and Mediaocean Announces New Partnership

New York: Operative, the advertising management technology partner for media companies, today announced a groundbreaking partnership with Mediaocean, the software provider for the advertising world. This partnership integrates Operative’s media sales platform with Mediaocean’s buying platform Prisma – used by all major holding companies and independent agencies today. Media buyers and sellers will now be able to transact electronically and seamlessly between these platforms.