Peter Schultz

Peter Schultz is Vice President of Digital and Retail Media Sales, where he leads a team of outstanding and knowledgeable sales executives.  Throughout his career, Peter has continuously been at the intersection of technology and data – always with a focus on the end customer.  Prior to Operative, Peter lead teams focused on leveraging AI and data to deliver better outcomes for consumers across retail, CGP, media, and high-tech industries. Peter loves innovation and helping customers solve complex problems.

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