How Sports Wins in the Audience Economy
Sports organizations already possess something most businesses would kill for: highly engaged audiences that return week after week, season after season. But the rules have…
David Dembowski
David is the Chief Revenue Officer at Operative, working with his team to forge strong relationships with media companies around the world. He brings over 20 years of leadership experience with media and technology companies, including Operative, Standard Media Index, IgnitionOne, and Yahoo.
Latest Posts
The Great Convergence: Five Trends That Defined Cannes Lions 2026
Cannes Lions 2026 showed that AI, creators, sports, and retail media have become core drivers of growth, not emerging trends. The biggest takeaway was convergence:…
The World Cup is the World's Largest Temporary Ad NetworkÂ
Whatâs fascinating about the 2026 World Cup is not the number of seats within the venues, but rather the number of screens outside of them.
When the Software Thinks for Itself: AI and Change Management
AI-powered software doesnât just follow instructions, it learns, monitors, and acts. But for organizations to realize its value, people must adopt it successfully.
Why Software Adoption is a Journey, Not a Destination: A Guide to Planning Your Software Transition
Change management is a structured approach to helping people transition from their current way of doing things to a new way. It acknowledges a fundamental…
Building Your Own OMS? You Need an Operating System, Too
Introduced as a services-based, intelligent foundation for multi-platform media businesses, the AOS Services Platform functions as an operating system for media monetization, providing standardized, API-native…
Five Essential Questions about the Future of Sports Linear Streaming
Pick a sport, pick a night. Chances are your most valuable fans arenât watching on cable. Theyâre streaming, skipping to highlights, and scanning stats overlays…
How the NFL is Conquering the Digital World
The NFL is leaving linear TV behind and building a digital first future. Starting in 2025 every game will stream, expanding global reach, transforming fan…
How the MLB All-Star Week Attracts Fans and Sponsors on Every ScreenÂ
Discover how MLB All-Star Week has evolved into a multi-platform media event, blending tradition, digital innovation, and brand partnerships to engage fans and drive revenue…
Adapt or Fall Behind: Why Flexibility in Ad Operations Is Now a Strategic Imperative
Media companies that cling to traditional staffing models, siloed workflows, and static resourcing are struggling to keep up. And the ones that are thriving? They're…