Bryan is Vice President of Product Management at Operative, where he leads the strategy and development of solutions that power modern media monetization across linear and digital platforms. With more than a decade at Operative, Bryan has progressed through product leadership roles spanning support, strategy, and product management, giving him a deep understanding of the operational and technical needs of today’s media companies.
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Advertising business complexity has significantly increased across formats, channels, and deal types, while the management tools have not kept pace. Digital teams must access enterprise-grade operational tools to modernize their advertising business.