Publisher ad revenue on the rebound as of Q2, up from Q1’s rock bottom, per two industry reports
The advertising decline has bottomed out and is on a gradual incline, at least according to two recent industry benchmark reports.
Programmatic progress
Digging into programmatic advertising with Operative’s H1 2023 Benchmarking Report, similar trends can be seen in the year-over-year first quarter softening followed by a slight rebound starting in the second quarter.
The 14% decrease in open programmatic CPMs year over year is not as worrisome to Ben Tatta, chief commercial officer at Operative, given the comparisons from first half 2022, which were still inflated in the post-pandemic false spring. Tatta added that one thing of note in the report is that CTV and video were far less impacted than display programmatic, down 9% and 13%, respectively in the open market.