Operative Prepares for Accelerated Growth with New Executive Appointments

Company to expedite cloud capabilities for media companies 

NEW YORK, June 13, 2022 /PRNewswire/ — Operative announces today the appointment of Michael Grossi as Chief Executive Officer and Ben Tatta as Chief Commercial Officer. These changes will help accelerate market adoption of Operative’s next-generation cloud core platform, which enables media companies to unify and modernize their ad sales and content businesses. Founder and former CEO Lorne Brown will move to a strategic board role focused on market development and investment strategy.

Operative continues to make unrivalled investment in new products and technologies for the media industry. This is a pivotal time in the industry, with a torrent of pressures and volatility from the pandemic and current economic climate, coupled with preexisting complexity of viewership fragmentation and new currencies. Operative is uniquely able to provide a single modern architecture SaaS solution designed to serve Network, Local, Digital and MVPD customers.  

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