Operative Deepens Executive Bench With The Appointment of Four Industry Leaders

NEW YORK, Dec. 13, 2022 (GLOBE NEWSWIRE) — Operative has announced the recent addition of Lindsay Van Kirk, SVP of Product, Mike Pollard, SVP of Strategic Partnerships, David Dembowski, SVP of Sales and Peter Schultz, VP of Digital Sales. Earlier this year, Operative welcomed CEO Michael Grossi and Chief Commercial Officer, Ben Tatta to lead the next phase of Operative’s growth with a focus on product development, client development, and international expansion. These recent hires join the new leadership team to drive the company’s strategy forward.

“Lindsay, Michael, David, and Peter are invaluable additions to the Operative leadership team. Each brings years of relevant experience and track records of success delivering powerful digital technology for media companies and the world’s largest brands,” said Michael Grossi, CEO at Operative. “This is a critical time in advertising, and Operative sits at the forefront of technology innovation for media companies globally, starting with our industry-leading AOS platform. With our new expanded team, we can scale faster to meet our next phase of growth as global media companies across network, local, MVPD, OTT, CTV and Digital adopt our next-generation, cloud-native sales management system.”

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