The New Face of Women's Soccer Fandom, And What It Means for Media
The NWSL is scaling fast. What record valuations, an expanded broadcast footprint, and player-driven fandom mean for media companies in 2026.
Katie Pierce is a Marketing professional at Operative, where she supports the company’s corporate marketing and account-based marketing efforts alongside its event strategy. Over the past few years, Katie has played a hands-on role in bringing Operative’s presence to life, from industry events to social media and demand generation initiatives.