Ben Tatta

Ben Tatta is the Chief Commercial Officer at Operative. A media industry veteran and thought leader, Ben leads all facets of sales, marketing, partnerships and communications at Operative. His career includes stints at Standard Media Index, 605 (where he was co-founder), and Cablevision.

Latest Posts

Blog & Whitepapers

Authentication Emerges as a Key Differentiator in Digital Advertising

Authentication is finally taking center stage as a key differentiator in the digital ad ecosystem. Amazon and Roku recently announced a partnership that unites the…

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Blog & Whitepapers

Your Audience Is Gone, But Not Really

Remember when TV audiences gathered around to watch major events like the Super Bowl? They still do. But not like before. The Super Bowl still…

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Blog & Whitepapers

Netflix Wins Big on NFL Christmas Gameday

Netflix has entered the live sports linear streaming arena, where events promise both massive audiences and lucrative ad deals.

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Blog & Whitepapers

Five Trends Shaping Media in 2025

Welcome to the media jungle. It’s gnarlier than ever. New platforms and devices create twists and turns. Ever-evolving consumers roam freely, demanding personalized experiences and…

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Blog & Whitepapers

How Generative AI and Machine Learning Change Advertising

The explosive growth of generative AI combined with ML is taking AI and advertising to another level by permeating every aspect of advertising, from workflows…

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Blog & Whitepapers

How Retail Media Networks Are Applying First-Party Data to Connected TV

Retail media networks (RMNs) such as Amazon Ads and Walmart Connect are flourishing because of a precious commodity: first-party data. Syncing RMNs with CTV makes…

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