Your Audience Is Gone, But Not Really
Remember when TV audiences gathered around to watch major events like the Super Bowl? They still do. But not like before. The Super Bowl still…
Ben Tatta
Ben Tatta is the Chief Commercial Officer at Operative. A media industry veteran and thought leader, Ben leads all facets of sales, marketing, partnerships and communications at Operative. His career includes stints at Standard Media Index, 605 (where he was co-founder), and Cablevision.
Latest Posts
Netflix Wins Big on NFL Christmas Gameday
Netflix has entered the live sports linear streaming arena, where events promise both massive audiences and lucrative ad deals.
Five Trends Shaping Media in 2025
Welcome to the media jungle. It’s gnarlier than ever. New platforms and devices create twists and turns. Ever-evolving consumers roam freely, demanding personalized experiences and…
How Generative AI and Machine Learning Change Advertising
The explosive growth of generative AI combined with ML is taking AI and advertising to another level by permeating every aspect of advertising, from workflows…
How Retail Media Networks Are Applying First-Party Data to Connected TV
Retail media networks (RMNs) such as Amazon Ads and Walmart Connect are flourishing because of a precious commodity: first-party data. Syncing RMNs with CTV makes…