What do you like most about efficiency?

Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, networks, and broadcasters simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead. Operative’s client base, which controls over 20 percent of the global ad market, features Wall Street Journal, Comcast, Clear Channel, BuzzFeed, and Schibsted Media.


We've worked with:

  • logo_bf_5
  • logo_wsj_4
  • logo_schibsted
  • logo_nbc_4

Manage Your Multimedia Inventory Through One Platform

  • Manage sellers with pre-defined custom approval rules and pricing controls .

  • Enable consultative sales by streamlining access to multimedia inventory for every seller.

  • Integrate your existing technology, including ad servers, production systems, and CRMs.

About Operative

Operative Media is a leading cloud-based software and services company that manages the entire advertising lifecycle for its clients. Operative’s partners include 200+ global media and advertising organizations of all sizes and types: pure-play digital, multi-media, network, and agencies.

Innovating since 2001, Operative’s technology generates significant ROI for its partners by both increasing revenue and decreasing costs through improving operational efficiencies.

Operative is the hub. Every piece of data about the campaign is there. And that’s how it should be.

Mark Bernstein  |  VP, Business Operations  |  Kelley Blue Book,