The future of sports is being written—GameOn was where the next play was called
GameOn brought together the media companies, streamers, data innovators, and content creators who are redefining how sports are monetized and experienced. For one powerful day, all the game changers were in the room—sharing the strategies, insights, and conversations shaping the next era of sports streaming.

The future of live sports isn’t just coming; it was on full display at GameOn.
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GameOn: The Media Industry’s Most Influential Sports Gathering
The most influential voices shaping the future of live sports.

Leaders reshaping how leagues, media companies, streamers, data providers, and creators monetize sports came together for one powerful day at GameOn. From the rising value of sports content to the surge of pure-play streamers, cross-platform ad sales, and new fan engagement experiences, this was where the industry’s next play was made.

As the monetization engine powering the biggest games and shaping modern fan experiences, Operative brought together the voices driving sports media’s transformation.

Sports streaming is evolving faster than any other segment in media, and the battle for audience attention, advertiser spend, and distribution is only intensifying. GameOn united the game changers leading the next era of sports monetization.

Program

Thursday, November 13
The State of Sports Streaming: Insights from Antenna
Fall 2025 has ushered in the streaming-first era for sports. Consumers now have more choices for sports programming across the streaming landscape than ever before, including access to shows and games that were previously only available on linear broadcast. Jonathan Carson, co-founder and CEO of the subscription data and analytics firm Antenna, will set the stage for the day’s conversations with an overview of the sports streaming media ecosystem, including a preview of some key insights and trends from Antenna’s forthcoming Q4 State of Subscriptions Report.
Speaker
Jonathan Carson Antenna
Antenna
Co-Founder & CEO
The New MVP: Monetizing Valuable Play in the Era of Linear Streaming
As the lines between broadcast, digital, and live experiences continue to blur, the way fans engage with sports is being rewritten. Sports rights holders and media companies are redefining how they create fan experiences, where physical and digital worlds converge to drive engagement, loyalty, and measurable value. This session unpacks monetization strategies across fragmented distribution channels and changing buyer expectations. From arena activations to social storytelling, panelists will discuss how to bring audiences through the funnel from live moments to lasting connections, Real-world examples will highlight how companies are balancing pricing, packaging, and emerging experiences to transform live sports inventory into scalable revenue drivers.
Speakers
Bevin Fletcher
StreamTV Insider
Senior Editor
David Fogel
NBA Coaches Association
Executive Director and General Counsel
Doug Jossem
Madison Square Garden Entertainment Corp
EVP Global Sports and Entertainment Partnerships
Wade Nielsen
FanDuel Sports Network
VP Digital Sales, Strategy and Partnerships
From Game Time to Screen Time: How The Convergence of Sports and Entertainment Is Redefining Fandom Across Platforms
As sports, entertainment, and culture continue to blur, the business of live sports is being redefined across every screen and platform. This session explores how media companies, leagues, and brands are reshaping premium inventory packaging, audience engagement, and hybrid monetization models in a cross-platform world. From the NFL and UFC to athlete-led storytelling and branded content, leaders will examine how fandom is being built and monetized across streaming, social, and linear platforms. The discussion will unpack how entertainment can extend the lifespan of sports fandom, how data and measurement are evolving to capture engagement and ROI, and how collaboration between rights holders, content creators, and brands is unlocking new, high-value revenue streams.
Speakers
Adam Steingart
Former: NBA
Head of Revenue and Brand Partnerships – NBAT2 Media
David Dembowski
Operative
Chief Revenue Officer
All Access: How Leagues Are Shaping the Future of Fan Engagement
From the MLB’s data-driven broadcast evolution to Formula E’s fan-first digital strategy, every league is rewriting its playbook for a new era of sports media. This session spotlights how innovators across the NBA, LIV Golf, X Games, and NBC Sports are using technology, storytelling, and partnerships to deepen engagement, personalize fan journeys, and unlock new revenue streams. See how clubs and leagues are redefining what it means to compete on the field, on screen, and in the cloud.
Speaker
Carter Satterfield
Google
Head of Enterprise Cloud Sales, Sports, Media, & Entertainment
From Spot Buys to Smart Buys: The Buy-Side Playbook To Investing in the Future of Live Sports
Live sports remain the ultimate arena for audience attention, but driving efficient reach and engagement is more complex than ever. In this session, hear the buy-side perspective on how advertisers are evolving their investment strategies to balance scale, innovation, and ROI. The discussion will explore how new ad formats and contextual alignments are enabling deeper audience engagement, how evolving measurement frameworks are shaping cross-platform scalability, and how the growing accessibility of sports inventory is opening the field for a wider range of advertisers. We’ll unpack what it really takes to deliver value in today’s digital-first sports economy, where every impression, interaction, and investment counts.
Speakers
Martin Blich
WPP Media
Executive Director of Sports and Live Investment
Ben Tatta
Operative
Chief Strategy Officer
Measuring the Scoreboard: Streaming Sports and the New Metrics of Engagement
Live sports is no longer just about reach, it’s about results. In this data-rich presentation and fireside chat, EDO’s Laura Grover and Amazon Ads’ Billy Davis unpack new insights from across the NFL, NASCAR, NBA, and WNBA to reveal how live sports on streaming platforms drive stronger audience engagement and measurable brand impact. From Thursday Night Football’s breakout performance to the next frontier of women’s sports, this conversation explores how outcome-based measurement and AI-driven insights are redefining success in the streaming era.
Speakers
Billy Davis
Amazon
Associate Head of Live Sports Sales
Laura Grover EDO
EDO
SVP Head of Client Solutions
Capturing the Modern Fan: Using Data To Turn Attention into Real Value
As fan behavior shifts across platforms and devices, marketers, publishers, and sports properties are rethinking how they capture and convert attention. This panel unites leaders from Converge Sports, Fanatics Ads, Yieldmo to explore the new playbook for fan engagement and monetization. The discussion spotlights how contextual technology, first-party data, and innovative commercial models can create richer fan experiences, drive smarter marketing strategies, and unlock sustainable revenue streams across the sports ecosystem.
Speakers
Eric Herd
Yieldmo
Global Head of Sports & Emerging Products
Li-Shen Lee
Deloitte Digital
General Manager of Converge Sports, Principal
Joseph Ramkhelawan
Fanatics
Head of CPG, Alcohol, Big Box & Specialty Retail
Ben Tatta
Operative
Chief Strategy Officer
The Future of Fan-First Sports Media: How Jomboy Media Built an Empire from Authentic Fandom
What started as a grassroots passion project has grown into a breakout success as one of the most dynamic and fan-driven media companies in sports. In this fireside chat, Courtney Hirsch, CEO of Jomboy Media, shares how the brand turned authentic storytelling, community connection, and creator-driven content into a full-scale media powerhouse. From viral breakdowns to cross-platform expansion Jomboy has built a model that redefines what it means to connect with fans in the digital age, and how sports media, brands, and creators collaborate to drive the next wave of sports monetization, turning engagement into lasting fandom.
Speakers
Courtney Hirsch
Jomboy Media
CEO
Emily Riley
Riley Strategic LLC
CEO and Founder
Inside the Huddle: How FOX Powers the Biggest Moments in Sports
From the Super Bowl and NFL to the World Cup and the Indy 500, FOX orchestrates some of the world’s most-watched events across screens, platforms, and audiences. In this fireside chat, we’ll unpack FOX’s cross-platform playbook behind their live sports excellence, exploring how audiences, content, technology, and innovative ad sales strategies converge to deliver premium inventory at scale. Hear how FOX monetizes premium sports content across linear and digital and FAST channels like Tubi, to create viewer experiences that capture the passion of global sports fandom.
Speakers
Michael Roselli
Fox Corporation
SVP, Ad Sales Revenue Management & Strategy
David Dembowski
Operative
Chief Revenue Officer
Rewriting the Game with Today’s Sports Reporters
Two of the most respected voices in sports journalism take the main stage to break down how the business and the storytelling of sports are being rewritten in real time. From the shifting balance of power between leagues, broadcasters, and platforms to the rise of athletes as their own media brands, Jeremy Schaap and Dan Roberts go head-to-head on where the game goes next. They’ll explore how the streaming era is reshaping rights and revenues, how fandom is evolving in an always-on, social-first world, and what integrity and authenticity look like when players, leagues, and media are all publishing at once. Expect candid insights, spirited debate, and front-row perspective on the forces redefining how sports are told, sold, and experienced.
Speakers
Jeremy Schaap
ESPN
Sports Anchor
Daniel Roberts
Front Office Sports
Editor in Chief

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