The future of sports is being written—be in the room when the next play is called
One day. One city. Every leader changing the game for the next play in sports.

The future of live sports is here. Join the media companies, streamers, data innovators, and content creators redefining how sports are monetized and experienced. One day. All the game changers. Get the strategies, insights, and connections you need to win in the new era of sports streaming
Nov 13th, 2025
Andaz Hotel
New York City
Starts In
Minutes
Seconds
GameOn: The Media Industry’s Most Influential Sports Gathering
Join the most influential voices shaping the future of live sports.

On November 13th in New York City, the leaders who are redefining how leagues, media companies, streamers, data providers, and content creators monetize sports will gather for one powerful day. From the increasing value of sports content to the rise of pure-play streamers, from cross-platform ad sales to fan engagement innovation – this is where the industry’s next play gets made.

The monetization engine for media companies streaming the biggest games and reimagining fan engagement, Operative is at the forefront of sports media’s evolution – and we’re bringing together the leaders shaping sports today, to drive its future together.

Sports streaming is transforming faster than any other segment in media. The battle for audience attention, advertiser spend, and distribution dominance is heating up – and the winners will be those who innovate and scale. This is your opportunity to be in the room with the game changers driving the next era of sports monetization.

you’ll get exclusive access to:
  • Insider strategies on the latest trends impacting sports in media, and what you need to successfully grow and scale today.
  • First-hand perspectives from the companies winning in direct-to-consumer, ad sales innovation, and fan engagement.
  • Unfiltered conversations about the economics, technology, and creative approaches driving industry growth.

This invitation-only gathering has limited seating to ensure meaningful dialogue between decision-makers. Previous attendees call it “the one must-attend event of the year” for senior media executives who need to stay ahead of industry transformation.

Don’t miss the critical insights and connections that will drive your success in 2025.

Schedule

Thursday, November 13th
Breakfast and Sign In
8:30am – 9:30am
Welcome & Keynote
9:30am – 10:30am
The New MVP: Monetizing Valuable Play in the Era of Linear Streaming
10:30am – 11:10am
As new players enter the market, sports rights holders and media companies are redefining how they extract value. This session unpacks monetization strategies across linear and streaming, addressing fragmented distribution channels and changing buyer expectations. Real-world examples will highlight how companies are balancing pricing, packaging, and emerging audience experiences to transform live sports inventory into scalable revenue drivers.
Networking Break
11:10am – 11:30am
Prime Time, Anytime: How Streaming is Redefining The Value Of Live Sports
11:30am – 12:30pm
How are media companies turning tentpole events like the Super Bowl, NBA playoffs, and Olympic broadcasts into simultaneous broadcast and streaming phenomena? What does that mean for forecasting, pricing, and packaging of the most valuable real-estate in media?
Lunch
12:30pm – 1:30pm
From Spot Buys to Smart Buys: Reimagining Live Sports Ad Sales
1:30pm – 2:15pm
AI, and integrating multi-source data has enabled live sports to become top to down funnel executions for brands. Advertisers are evolving their strategies to prioritize real-time data, cross-platform buying, and outcome-based KPIs. Personalization from social to creative is creating fandom that is connecting athletes to consumers and bringing results.
Game On: Why Women’s Sports Are the Biggest Growth Channel in Media And Writing The Playbook For Trending Sports
2:15pm – 3:00pm
This session explores how visibility, digital-first distribution, and integrated storytelling are opening new revenue streams. Leaders from across the ecosystem will share how they’re capitalizing on this momentum and the role technology plays in scaling opportunities across every screen and platform.
Networking Break
3:00pm – 3:20pm
Courtside to Couchside: Engaging Sports Fans Across Screens
3:20pm – 4:00pm
Explore how players as influencers, live social storytelling, and integrated ad units are driving audience engagement – and how ad tech platforms can keep pace with the shifting attention economy. Once you find an audience how do you keep retention, and prevent churn? How do you engage fans with cross screen strategies for different audiences and different screens?
From Broadcast To Backend: How The Playmakers Are Powering The Live Sports Revolution
4:00pm – 4:30pm
What does it take to execute live sports successfully? We’ll highlight the operational complexity and best practices to move at the speed of sports. How are companies embracing technology for automation, and flexibility to increase scale and improve yield across their business.
Networking Reception
4:30pm – 6:30pm
Unwind and connect with industry peers over drinks and conversation. This is your chance to swap insights, forge new partnerships, and continue the day’s discussions in a relaxed setting. Great people, great conversations – don’t miss it!

Attendees

Featured Speakers (Updated Regularly)

Request to Attend!
Thank you for your interest in joining GameOn 2025. Space for this event is limited, and registration does not guarantee entry. Our team will review all submissions, and you will be notified closer to the event date if your registration has been accepted.