The Next Generation Ad Sales Solution from the Experts in Multi-Platform TV

Operative manages more than $30B in advertising sales for the world’s best known networks. We’ve harnessed this expertise to create the next big thing in ad sales, Operative’s Programmatic | Digital Solutions. Reach new buyers through the leading programmatic marketplaces or offer your own, private programmatic marketplace. Recast traditional, unit-based inventory for audience-based buyers at higher rates and unify your TV and digital ad sales efforts into a single storefront. Reduce operational costs by linking teams and backoffice systems into a well-oiled machine.Operative’s Programmatic | Digital Solutions prepare you for what’s next in advertising.