OPERATIVE helps Print companies make the pivot to Digital alongside managing all-important core Print revenue. Our solutions provide everything print companies need to sell inventory and manage their Advertising Business across the Yield Curve
Operative has digital written into our DNA after over 18 years in the industry, but saw that media companies need a flexible data model that supports all kinds of advertising products beyond digital, including Print, Out of Home, Native and Social offerings
Our software and services support every aspect of your digital ad business, from our market-leading business management platform, Operative.One, to trafficking for publishers and agencies to help you with overflow, and monetization of your inventory as a Google Ad Manager reseller.
Premium Marketplace & Agency EDI
Digital Ad Management Platform
Programmatic & Channel Management
World's largest reseller of Google Ad Manager
Advanced Digital Planning and Cross Media Sales
Outsourced Operations for Publishers