Harvard Business Review – Quick Take with Glen Ceniza, CTO at Operative

The media advertising landscape is transforming dramatically, fueled by the changing media consumption habits across a multitude of platforms and technological changes that are driving the next wave of digital transformation. Media tech leaders have the opportunity to capitalize on this digital advertising shift with the right technology investments, right skills, right partners, and the right ecosystem to drive innovation and unlock new business models.

Glen Ceniza, CTO at Operative, recently discussed with Todd Pruzan of Harvard Business Review how Operative is building a next-generation advertising platform based on a foundation of data that is supported by AI, ML, and data science for advanced workflow optimization and automated decision-making. Watch this interview to learn about Glen’s view on important trends in the media industry, the evolving media advertising landscape, and the massive opportunities for innovation and partnerships.

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