Make the transition from Ratings-Based to Outcome-based Selling
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OPERATIVE SOLUTIONS FOR NETWORKS
OPERATIVE helps prepare Networks for the transition to Outcome Based Sales and Converged Digital and Linear Sales to accelerate revenue growth. With an open architecture built in the Cloud that fosters innovation and adds value to existing systems, Operative acts as a revenue accelerant for converged media companies.
Operative is the partner Networks need to transition from a Ratings-based selling model to an Outcome-based Converged strategy. This change will require Networks to be able to migrate from traditional GRP to advanced Audience Sets, sell across a Universal Product Catalog with Cross Platform products, and go to market with a single Insertion Order. Making this transition successfully promises to accelerate revenue growth in the years to come.
Operative’s solutions support this evolution by being:
OPEN
BUILT FOR CONVERGENCE
CONTINUOUS INNOVATION-READY
OPERATIVE'S NETWORK MARKETS
Digital Ad Management Platform
Advanced Digital Planning and Cross Media Sales
Linear Sales and Traffic
Content and Rights Management
Retransmission Fee Revenue Management
Digital Ad Management Platform
