OPERATIVE SOLUTIONS FOR NETWORKS

OPERATIVE helps prepare Networks for the transition to Outcome Based Sales and Converged Digital and Linear Sales to accelerate revenue growth. With an open architecture built in the Cloud that fosters innovation and adds value to existing systems, Operative acts as a revenue accelerant for converged media companies.

Operative is the partner Networks need to transition from a Ratings-based selling model to an Outcome-based Converged strategy. This change will require Networks to be able to migrate from traditional GRP to advanced Audience Sets, sell across a Universal Product Catalog with Cross Platform products, and  go to market with a single Insertion Order. Making this transition successfully promises to accelerate revenue growth in the years to come.

Operative’s solutions support this evolution by being:

OPEN

BUILT FOR CONVERGENCE

CONTINUOUS INNOVATION-READY

Make the transition from Ratings-Based to Outcome-based Selling

NOW: RATINGS
Reach, single metric
Structured experience and scheduled
Fragmented, linear and digital silos
Manual, people-intensive
Hard-wired choice
Revenue friction
NEXT: OUTCOMES
Value, multiple metrics
Multi-platform experience and targeted
Unified: one plan, catalog, buy, converged
Data-driven, fully automated
Limitless buy options
Revenue accelerator

OPERATIVE'S NETWORK MARKETS