Operative is trusted by the world’s best known MVPDs. Our integrated offering not only includes solutions for ad sales, traffic, rights and promotions, but also let multichannel providers manage programming expenses for linear and nonlinear programming. Processing more than $33 billion in ad sales and $12 billion in programming payments annually, our proven suite of products equips operators to manage an impressive range of business activities.

Why MVPDs choose Operative!

  • Buy “All-In-One” or “Best of Breed” – Our approach to Broadcast Management lets you manage ad sales, traffic, promotions and more from a single, “All-In-One” platform or buy modules on an individual basis and integrate into your existing environment.
  • Next generation ad sales – We help you take advantage of a changing market and sell targeted ads for TV, digital and programmatic.
  • Unique focus on programming costs – We’re the only vendor that focuses on your #1 expense, programming costs, and offers specific functionality to manage it.
  • Customizability – We can personalize our solutions to your specific business needs.
  • Experience – Our unmatched experience with the largest and the smallest companies.
  • Support – Comprehensive support through installation, implementation and post-launch.
  • You host or we host – Run our software on your servers or make life easier for your overworked IT staff by leaving the hosting and support to us.