Transforming TV Ad Sales for Converged Selling and Cross-Platform Optimization

Imagine and Operative are integrating their key applications to enable broadcasters to easily migrate to converged cross platform audience selling.

The Future of TV: A Blueprint for Data Driven Media Sales

Results reveal – most media companies are unprepared for Advanced TV. Read how executives from Turner, Charter Spectrum Reach, Hulu, and Scripps Network stay competitive in today’s landscape.

The Guide to Programmatic 2.0: Moving Broadcasting Toward Advertising Excellence

Learn how the newest generation of programmatic technology is also the most efficient…

Programmatic Is Here to Stay

Get concrete programmatic tips that will impact your 2017 bottom line in our new whitepaper!

Turning Roadblocks Into Revenue: An Ad Operations Guide to Guaranteed Success

Are you a media company looking to ease the burden of increasingly complex Ad Operations? This guide is your answer!

The Future of Programmatic: A Publisher Perspective

In our most recent Publisher Survey Operative found that 81% of publishers are leveraging Programmatic Advertising – from open exchanges to private auctions. But just because programmatic is widespread doesn’t necessarily mean that it’s working well. In fact, Operative found that programmatic is rife with serious problems. Publishers report low CPMs and heavy manual labor,

Fluid Publisher Economics: Maximizing the Value of Your Yield Curve

Channels have a nasty way of forcing themselves upon us. Slicing your business across different inventory blocks that are used to deliver the same message to the same audience is not just arbitrary, it’s costly. In this white paper, Operative helps you look toward the future, to understand how to ditch the Excel spreadsheet and think

The Profitable Publisher: The Future of Publishing is Digital

In our recent survey about the future of digital publishing, we asked 85 media executives about the state of their digital advertising business across print, TV and native digital companies. The survey revealed three industries in transition.