We live in a world where there has been a global explosion of Content, and in the number of channels on which it is consumed. This evolution creates increasing complexity for Media companies as they have to manage ever more granular Rights and need to be able to optimize the value of their schedules and offerings.

Operative’s world-class solutions and open architecture, along with our investment in Machine Learning for forecasting and Content evaluation helps media companies deal with this critical pivot from Content Management to Brand Management