Operative is trusted by the top broadcast and station groups to provide innovative software solutions that are tailored to the unique needs of Broadcast TV. From airtime ad sales and traffic to programming and promotions management to retransmission fee and reverse compensation processing, Operative has the most complete offering for broadcasters of any software vendor.

Why broadcasters choose Operative!

  • We handle ad sales AND retransmission fees – Operative is the only vendor focusing on both income streams.
  • Work centralized or decentralized – Our software works the way you work, whether you centralize operations or defer to local stations.
  • Fits organizations of any size – Our solutions are a perfect fit for any size broadcaster, from the largest broadcast or station group to a single station.
  • Off-the-shelf or custom – Use our software out-of-the-box or make it uniquely yours using our robust configuration tools.
  • You host or we host – Run our software on your servers or leave the hosting and support to us, reducing the load for your overworked IT staff.