Webinar Replay: Automating the Digital Direct Sale

Direct sales are on the rise—which is great news! It’s just that orders are somehow becoming even more complicated, crossing a seemingly endless river of channels. Publishers need as much automation as possible in their workflows, and the tools are up to the task—particularly tighter integrations with advertiser planning and buying platforms. Aligning your tech with your organization’s prerogatives while trying to maximize yield requires deft strategic vision, and Operative and Mediaocean are here to help you form that.