The Washington Post Talks About the DSM Flip

Press   |   AdMonsters

Sooner or later, every publisher that’s on Google’s DSM order management system will need to get off of it. Hey, it’s nothing personal—Google will be sunsetting their proprietary OMS in 2019. It’s also common knowledge. Every major independent OMS provider has been enjoying some extra attention from publishers, and they’re in store for even more attention from any of the procrastinator pubs out there.

If you’re still hesitating, try talking to publishers who have already made the flip. Consider their use cases and how they align with yours. We spoke with Jessica Titmus, Director of Digital Advertising Operations at the Washington Post. She and her team rode the migration from DSM to Operative.One, and she has some perspectives to share on what to look out for in an OMS migration, and how to make the process as smooth as possible.
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