Vox Media Partners With Operative To Unify Ad Sales Across All Brands

Press   |   Press Release

NEW YORK, NY, Aug 3, 2015 – Vox Media, an American digital media company with eight editorial brands, today announced a new partnership with Operative Media, Inc, the global leader in advertising business management solutions. The collaboration will bring all eight Vox media properties on to the Operative One software platform, which will enable a unified sales strategy as well as bring increased scale to their sales and operations groups.

Vox Media is on the cutting edge of digital content delivery, and specializes in a superior publishing technology that allows them to reach a wide audience with breaking news and analysis almost immediately. Their audience is in high demand, and every moment counts for their sales team.

“Over the past couple of years, our growth and advertiser demand has skyrocketed, and we needed to partner with a strong platform like Operative to help facilitate and accelerate that growth.” says Mike Hagdis, VP of Global Revenue and Partnerships.

The Operative Product Catalog will allow Vox sales immediate access to pre-approved inventory and pricing, which will fuel continued revenue growth while reducing the cost associated with the sale.

“We don’t have vertical-specific sales teams,” explains Hagdis, “so being able to quickly see what inventory is available and create custom packages across our properties, on the spot, will be a game changer for us.”

Vox Media is one of a handful of thriving, digital-native media companies that are pushing the envelope forward for the industry.

“Digital-native publishers are built differently,” says Operative CEO Lorne Brown. “They are changing the way content is consumed by the end user. We are doing the same thing for the way digital advertising is bought and sold. This partnership is a natural fit for us, and will lead to innovation for both parties.”


About Vox

Vox Media is redefining the modern media company by empowering the smartest digital voices with the technology to create and distribute premium content, and connect with an audience of 165 million affluent and educated young adults worldwide.

Vox Media is eight distinct media brands: The Verge (Technology and Culture), Vox.com (News), SB Nation (Sports), Polygon (Gaming), Eater (Food and Nightlife), Racked (Shopping, Beauty and Fashion), Curbed (Real Estate and Home), and Re/code (Tech Business). www.voxmedia.com



About Operative

Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, and networks simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead. Operative’s client base, which controls over 20 percent of the global ad market, features NBCUniversal, Wall Street Journal, Comcast, iHeartMedia, BuzzFeed, and Schibsted Media.