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SintecMedia Expands US Footprint as more Cable Networks adopt OnAir for Ad Sales, Traffic & Promo Management
US Cable networks continue to switch to OnAir® to manage their complete broadcast business including advertising sales, traffic, programming and rights.
Four additional cable networks have moved to OnAir to ensure they can quickly execute on their broadcasting strategy and efficiently manage their operations. Seeking to grow quickly but smartly, these networks were looking for a broadcast management system that is functionally robust out of the box, flexible enough to support their evolving business and a springboard for future growth.
“Our customers have consistently told us that they view OnAir as a significant upgrade – functionally and technologically – to legacy systems like WideOrbit that are built on a non-scalable 2-tier technology stack. They also prefer OnAir’s all-in-one platform for ad sales, traffic, programming and promotions over the fragile ‘integrated silos’ approach so common with other vendors. And they love the fact that OnAir is uniquely positioned to deliver enhancements outside of major product releases in order to keep their business current.” – Amir Lavi, Executive Vice President at SintecMedia.
OnAir offers a single platform capable of coordinating all of the different business teams using an end-to-end workflow and a common, core database. Ready to Switch? Learn more.