Understanding the Rise of Programmatic Video & TV [VIDEONUZE SHIFT VIDEO]
With programmatic video and TV ad spending forecast to increase to $15 billion in 2018, our opening session at last Wednesday’s SHIFT conference set the stage with a candid discussion around where programmatic video and TV advertising are today, what the role of targeting/data is, what points of friction remain, and what kinds of advertisers and content providers are benefiting most, among other topics.
Participating in the session were Ian Ferreira (EVP, Programmatic, WideOrbit), Lauren Fisher (Sr. Analyst, eMarketer), Adam Heimlich (SVP, Programmatic, Managing Director of HX, Horizon Media), Dean Lucente (Sr. Director, Advanced TV & Programmatic Media Solutions, Comcast Spotlight), with Lorne Brown (Founder and CEO, Operative) moderating.
If you’re looking to understand all the main opportunities and challenges relating to programmatic video and TV, you’ll find this session very worthwhile.
Lorne Brown is CEO at Operative, delivering the world’s leading business management solutions for media companies. Lorne is focused on providing media companies with profitable advertising capabilities that scale across TV, digital, and more. Lorne was the founder and CEO of Operative, Inc., a digital advertising management company, which was acquired by SintecMedia, a TV ad and content management company, at the end of 2016. SintecMedia rebranded to Operative in 2018. Lorne's expertise in providing premium media companies with innovative, flexible business management solutions has helped in to grow the combined company from an outsourced ad ops provider to a global enterprise with products that traffic over $40 billion in digital advertising.
Previously, Lorne worked as Vice President of Sales and Operations at several financial services and technology companies, including BCJ Systems and Royal Blue Technologies, where he oversaw implementations and client partnerships for a web-based trading system. He took the workflow automation knowledge he gained from the finance world and brought it into digital media, creating the first real ad business management platform that spans the process from quote to cash.
Lorne has a degree in Finance and Management Information Systems from the State University of New York at Albany. You can find him on Twitter – @LorneBrown.