Press | Lorne Brown
With programmatic video and TV ad spending forecast to increase to $15 billion in 2018, our opening session at last Wednesday’s SHIFT conference set the stage with a candid discussion around where programmatic video and TV advertising are today, what the role of targeting/data is, what points of friction remain, and what kinds of advertisers and content providers are benefiting most, among other topics.
Participating in the session were Ian Ferreira (EVP, Programmatic, WideOrbit), Lauren Fisher (Sr. Analyst, eMarketer), Adam Heimlich (SVP, Programmatic, Managing Director of HX, Horizon Media), Dean Lucente (Sr. Director, Advanced TV & Programmatic Media Solutions, Comcast Spotlight), with Lorne Brown (Founder and CEO, Operative) moderating.
If you’re looking to understand all the main opportunities and challenges relating to programmatic video and TV, you’ll find this session very worthwhile.
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Press | TVBEurope
Imagine Communications and Operative have entered into a solutions partnership agreement that will offer media companies a solution that unifies and automates TV media sales and execution.
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Press | OTTVerse
The partnership unlocks transparency and control for TV media companies, paving the way for alternative measurement and buying currencies similar to digital, with companies including Sinclair as customers of the combined offering.
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