TV, Digital Ad Standards Are Focus Of New NAB Show Digital Committee

Concerned by these dynamics and the precedent of how platforms seized ad dollars from print publishers, NAB Show is seeking to play a leadership role, forming a new digital committee including executives from TV networks, pay-TV operators and TV station owners. The committee, headed by Lorne Brown, Founder and CEO of Operative, a leading video ad tech provider, held its first invite-only meeting a few weeks ago at the NAB Show.