TV Companies, the Next Digital Startups? Join Me at the NYSE
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Lorne Brown
TV has been king of advertising-based media for years because it offers advertisers a captive audiences at scale; millions of people watching the same thing at the same time. TV media companies have been able to sell advertising inventory using gross ratings points metrics (GRPs) which provide scale, but not much else. There are several factors that are quickly changing these pillars of the TV industry and the way advertising is bought and sold. First, audiences are not watching live TV at scale as much as they used to. Audiences are leaving linear TV for digital video and time shifted programming. In fact, Netflix use alone accounted for at least half of last year’s decline in TV viewership.
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Lorne Brown
CEO
Lorne Brown is CEO at Operative, delivering the world’s leading business management solutions for media companies. Lorne is focused on providing media companies with profitable advertising capabilities that scale across TV, digital, and more. Lorne was the founder and CEO of Operative, Inc., a digital advertising management company, which was acquired by SintecMedia, a TV ad and content management company, at the end of 2016. SintecMedia rebranded to Operative in 2018. Lorne's expertise in providing premium media companies with innovative, flexible business management solutions has helped in to grow the combined company from an outsourced ad ops provider to a global enterprise with products that traffic over $40 billion in digital advertising.
Previously, Lorne worked as Vice President of Sales and Operations at several financial services and technology companies, including BCJ Systems and Royal Blue Technologies, where he oversaw implementations and client partnerships for a web-based trading system. He took the workflow automation knowledge he gained from the finance world and brought it into digital media, creating the first real ad business management platform that spans the process from quote to cash.
Lorne has a degree in Finance and Management Information Systems from the State University of New York at Albany. You can find him on Twitter – @LorneBrown.
