TV Companies, the Next Digital Startups? Join Me at the NYSE

Press   |   Lorne Brown

TV has been king of advertising-based media for years because it offers advertisers a captive audiences at scale; millions of people watching the same thing at the same time. TV media companies have been able to sell advertising inventory using gross ratings points metrics (GRPs) which provide scale, but not much else. There are several factors that are quickly changing these pillars of the TV industry and the way advertising is bought and sold. First, audiences are not watching live TV at scale as much as they used to. Audiences are leaving linear TV for digital video and time shifted programming. In fact, Netflix use alone accounted for at least half of last year’s decline in TV viewership.

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